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Tom Bendenbos

๐Ÿ‘ค Speaker
102 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
Bootstrapped To $1m With Cookie Monitoring and Security SaaS

They get, uh, plans for it.

SaaS Interviews with CEOs, Startups, Founders
Bootstrapped To $1m With Cookie Monitoring and Security SaaS

Of course they can use our own pricing so they can, they can have the 30% margin, but they also can charge an additional fee or an implementation fee if they would like.

SaaS Interviews with CEOs, Startups, Founders
Bootstrapped To $1m With Cookie Monitoring and Security SaaS

I guess we got 350 resellers, so 350 of those paying customers are resellers.

SaaS Interviews with CEOs, Startups, Founders
Bootstrapped To $1m With Cookie Monitoring and Security SaaS

Okay, so that is at least 350.

SaaS Interviews with CEOs, Startups, Founders
Bootstrapped To $1m With Cookie Monitoring and Security SaaS

No, no, no, no.

SaaS Interviews with CEOs, Startups, Founders
Bootstrapped To $1m With Cookie Monitoring and Security SaaS

Of course.

SaaS Interviews with CEOs, Startups, Founders
Bootstrapped To $1m With Cookie Monitoring and Security SaaS

No, 350 resellers.

SaaS Interviews with CEOs, Startups, Founders
Bootstrapped To $1m With Cookie Monitoring and Security SaaS

Oh, that's probably a lot more because most we got resellers who do with like 80 clients or 100.

SaaS Interviews with CEOs, Startups, Founders
Bootstrapped To $1m With Cookie Monitoring and Security SaaS

But I can say there are resellers who only have three domains of one customer.

SaaS Interviews with CEOs, Startups, Founders
Bootstrapped To $1m With Cookie Monitoring and Security SaaS

I found them partially through LinkedIn, but also just like Google does, they send business owners cards.

SaaS Interviews with CEOs, Startups, Founders
Bootstrapped To $1m With Cookie Monitoring and Security SaaS

So I went through the Chamber of Commerce lists and got the addresses.

SaaS Interviews with CEOs, Startups, Founders
Bootstrapped To $1m With Cookie Monitoring and Security SaaS

So I mailed those people.

SaaS Interviews with CEOs, Startups, Founders
Bootstrapped To $1m With Cookie Monitoring and Security SaaS

So we got a number of ways to reach these resellers.

SaaS Interviews with CEOs, Startups, Founders
Bootstrapped To $1m With Cookie Monitoring and Security SaaS

Through LinkedIn, of course, and LinkedIn advertising, Sales Navigator, those kinds of ways.

SaaS Interviews with CEOs, Startups, Founders
Bootstrapped To $1m With Cookie Monitoring and Security SaaS

Yes.

SaaS Interviews with CEOs, Startups, Founders
Bootstrapped To $1m With Cookie Monitoring and Security SaaS

Yeah, and Google Ads, of course, and Google AdSense.

SaaS Interviews with CEOs, Startups, Founders
Bootstrapped To $1m With Cookie Monitoring and Security SaaS

Yeah, because it's more profitable to target resellers, of course, because you only have to explain the tool once, of course, and then the reseller can take that knowledge to their own clients.

SaaS Interviews with CEOs, Startups, Founders
Bootstrapped To $1m With Cookie Monitoring and Security SaaS

Well, because we as a team, we wear many hats, but what's needed the most at this time is we need the engineers.

SaaS Interviews with CEOs, Startups, Founders
Bootstrapped To $1m With Cookie Monitoring and Security SaaS

We do the online marketing and the management ourselves.

SaaS Interviews with CEOs, Startups, Founders
Bootstrapped To $1m With Cookie Monitoring and Security SaaS

also the legal aspects.