SaaS Interviews with CEOs, Startups, Founders
Bootstrapped To $1m With Cookie Monitoring and Security SaaS
17 Feb 2022
Chapter 1: What was the revenue growth trajectory of Cookie First?
2020, it was, I guess, almost 300K euros. Yeah, from there, it grew a lot.
What are you at today?
885.
You are listening to Conversations with Nathan Latka, where I sit down and interview the top SaaS founders, like Eric Wan from Zoom. If you'd like to subscribe, go to getlatka.com.
We've published thousands of these interviews, and if you want to sort through them quickly by revenue or churn, CAC, valuation, or other metrics, the easiest way to do that is to go to getlatka.com and use our filtering tool. It's like a big Excel sheet for all of these podcast interviews. Check it out right now at getlatka.com. Hey folks, my guest today is Tom Bendenbos.
Right after business school and education web development, he started a web development agency with his brother in 2010. After that took off, he started focusing and noticing the increased demand in legal tech, privacy SaaS. They launched the web agency and then eventually built their first privacy SaaS tool, Cookie First.
Having that background on online marketing and digital design, these are currently his roles at Cookie First as he looks to scale the business.
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Chapter 2: Who are the primary customers for Cookie First's services?
Privacy software as a service at cookiefirst.com. Tom, you ready to take us to the top? Tom, you ready to go?
Yeah, yeah, of course. Yeah, yeah. All right.
So cookiefirst.com is a website. Tell us who you're selling to. Who are the customers today?
Well, it varies a lot. So it could be small business owners to corporates and everything in between. So we got... Yeah, it's also from different sectors because... Obviously, every company in the EU needs to comply with the current regulations. So in the US, you might not have these privacy regulations yet, at least not the federal laws. But in Europe, we do have that.
And Tom, what are brands and companies, what are they paying on average per month to use your technology?
We have a per domain pricing and per subdomain pricing. So it depends on your plan. It could be ā¬9 a month or ā¬19 a month per domain and per subdomain. Obviously, larger clients, they have multiple websites, multiple domains. So we got clients that pay ā¬1,000 a month. But also, of course, clients who pay just ā¬9 a month.
Is $1,000 a month your highest paying customer?
Well, I guess the highest paying customers could be ā¬1,500 a month.
Okay. Yeah. And how many websites would they be managing probably?
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Chapter 3: What pricing models does Cookie First offer to clients?
That way you can go filter the data, find companies that are your same size, what they sold or raised for or at, and then use those as comparables in your decks to argue and debate and get. a higher valuation and less dilution, which is the name of the game, less dilution. Check it out today at founderpath.com forward slash products. That's plural forward slash valuations.
Again, both plural founderpath.com forward slash products forward slash valuations. So my question was, how many resellers drove you at least one customer last year? Do you know?
Okay, so that is at least 350.
So a reseller only drives you one customer each?
No, no, no, no. Of course.
So Tom, the question is you have 350 customers last year from resellers.
No, 350 resellers.
Okay. My question was how many customers last year did you get from resellers? So if there's 350 resellers, there's going to be more customers from the resellers unless they all only signed up one customer.
Oh, that's probably a lot more because most we got resellers who do with like 80 clients or 100. But I can say there are resellers who only have three domains of one customer.
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