Tom Bogert

Maybe there's a future where in the next World Cup, they're going to plan a, you know, hey, if you get tickets to the game, you have to do a FIFA breakfast and a FIFA lunch and take the FIFA tram and then the FIFA hotel and the FIFA after party.

And just how many more ways can we make money on this as a nonprofit?

Absolutely.

We'll see what the performance is like at the World Cup.

There isn't a ton of reason for optimism, save for the November window.

They beat a bad Uruguay team, but still Uruguay.

They got a little bit of momentum in the fall.

And then here in the spring, they got ran off the field by Belgium and Portugal, which isn't necessarily abnormal.

I don't think Belgium is like the level of, you know, Spain, Argentina, Germany, like some of the top top.

They're the second tier.

We shouldn't be losing to them 5-2.

And there's just all of the renewed questions about everything on the field.

Again, you talk about off the field.

This isn't for growing the game.

This isn't about the common.

I grow up in a life of soccer.

I'm a guy who is very narrow-minded in the things that I like.

So a lot of my friends and people in my life come from the soccer world.

All of them had your same view, Mike, of like, oh, my God, can't wait for it when it was officially announced that the World Cup was coming here.

And then slowly and slowly,