Tom Bogert

I said that it might touch a billy.

Highest audience for this specific event is 300 million viewers.

The biggest audience in the history of sports was France versus Argentina.

Messi finally wins the World Cup.

1.5 billion people were watching that.

But when you look at things like social impressions and people that finally get around to this, this is arguably the third biggest audience.

audience in the history of sports potentially today.

It's more than double what you would see for the biggest Super Bowl audience ever.

And it is a spectacle.

It's in Washington, D.C.

We've mentioned that they're going to honor the president of the United States of America with a newly invented peace prize because he didn't win the Nobel one.

Thank you.

But all of it is going to be pure FIFA.

A salute to Gianni Infantino.

A salute to America.

And if you put in a random FIFA entertainer generator, who performs at this thing?

It spits out Andrea Bocelli first.

We got him.

It spits out Robbie Williams second.

And then it spits out Nicole Scherzinger third.