Tom Digan

product and brand where people are opening this app 10, 15, 20 times a day, there's a lot of opportunity for us to insert other products and experiences into it.

So there's a long list that have been on the whiteboard since the beginning.

Say a little bit about that journey.

What's exciting is just on the investor landscape in general is that there's not much innovation being funded in fitness right now.

When we first started trying to tell the story and raise money to institutional investors, it was like, how could you possibly compete with Peloton?

They're a $50 billion company in that moment.

You should build AI weights.

That's what I remember multiple times.

I was like, that seems like a bad idea.

Where's the hardware?

And then Peloton has their post-COVID troubles.

And they're like, oh, well, Peloton didn't make it or that story got very hard.

How can you build a good business that can't be done?

So it's being used against us twice now.

But all that while, we've been iterating on product and shipping product to every other day and listening to our customer and building something that our members are telling us is really, really valuable.

And so we have this

amazing head start where we feel like we just don't really have any competition.

So that's been really exciting.

It was hard for a moment.

Now we find ourselves in a position where when you get to this growth stage, people can see the numbers.