Tom Howard
👤 PersonAppearances Over Time
Podcast Appearances
Yeah, 4.8, 4.9. Just they've done study after study after study. Here's another secret sauce. is when you get a bad review and it's unreasonable, like stupid, like I went to Home Depot and then you just read it and the clients will like, just read it and be like, so I respond with a nice paragraph, but I also say, see my response on this YouTube.
Yeah, 4.8, 4.9. Just they've done study after study after study. Here's another secret sauce. is when you get a bad review and it's unreasonable, like stupid, like I went to Home Depot and then you just read it and the clients will like, just read it and be like, so I respond with a nice paragraph, but I also say, see my response on this YouTube.
And I go, hey there, Mr. Jones, we've tried to get ahold of you now over a dozen times. And I want you to know that this is troubling. No matter what, whether we're wrong or we're right, it doesn't really matter because at A1, we're trying to make sure you understand. We're trying to make every client satisfied. We know you're gonna tell your friends, your neighbors, and your family.
And I go, hey there, Mr. Jones, we've tried to get ahold of you now over a dozen times. And I want you to know that this is troubling. No matter what, whether we're wrong or we're right, it doesn't really matter because at A1, we're trying to make sure you understand. We're trying to make every client satisfied. We know you're gonna tell your friends, your neighbors, and your family.
all about our company. We want to represent this company started in 2007. My mom used to work for the company. And unfortunately, I can't get to every client's house like I used to be able to. And we want to make this right. You haven't gotten back to us. We'd love to hear from you.
all about our company. We want to represent this company started in 2007. My mom used to work for the company. And unfortunately, I can't get to every client's house like I used to be able to. And we want to make this right. You haven't gotten back to us. We'd love to hear from you.
But in the meantime, if anybody's reading this or watching this video, I want you to let you know that I'm going to take care of you just like I take care of my own mother. That video is the best way to respond. It's a link within the, it could be Google or Yelp or Angie.
But in the meantime, if anybody's reading this or watching this video, I want you to let you know that I'm going to take care of you just like I take care of my own mother. That video is the best way to respond. It's a link within the, it could be Google or Yelp or Angie.
You want to hear something? This is a strategy that a guy does at every company he consults. He literally, and this is malicious in a way, but he literally writes his own one star. But he makes it sound very, very foolish.
You want to hear something? This is a strategy that a guy does at every company he consults. He literally, and this is malicious in a way, but he literally writes his own one star. But he makes it sound very, very foolish.
What they do is they take that review and they use that for their social media ads. And everybody reads a one star. So they put that one star review and it looks just crazy. And just underneath it, it says, see what everyone else is saying. And that turns into their ad.
What they do is they take that review and they use that for their social media ads. And everybody reads a one star. So they put that one star review and it looks just crazy. And just underneath it, it says, see what everyone else is saying. And that turns into their ad.
A lot of times you just got to go back out there and get it working.
A lot of times you just got to go back out there and get it working.
Those calls last 30 minutes most of the time. I just mute and I go back up, right? And I do the same thing. It's been years since I've done it, but I didn't mind. But it's a tough job to have. It is. Because you're talking to unhappy customers all day.
Those calls last 30 minutes most of the time. I just mute and I go back up, right? And I do the same thing. It's been years since I've done it, but I didn't mind. But it's a tough job to have. It is. Because you're talking to unhappy customers all day.
Well, Leland's got 100% cash back if you want to, but he'd say, listen, he gives money back all the time. I think what you say is, listen, what other options did we give you? Because we've got like for A1, we've got 10,000, 25,000, 80,000 cycle. So what I don't say this to clients, but here's what I want to say. Where would you like me to save the money?
Well, Leland's got 100% cash back if you want to, but he'd say, listen, he gives money back all the time. I think what you say is, listen, what other options did we give you? Because we've got like for A1, we've got 10,000, 25,000, 80,000 cycle. So what I don't say this to clients, but here's what I want to say. Where would you like me to save the money?
Would you like me to send out a felon or did you want me to put cheaper parts? Is it the labor or is it the material cost? Because I can give you cheaper cost materials and I can give you really bad labor that are the felons out there. You know, which one did you want?
Would you like me to send out a felon or did you want me to put cheaper parts? Is it the labor or is it the material cost? Because I can give you cheaper cost materials and I can give you really bad labor that are the felons out there. You know, which one did you want?