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Tom Howard

👤 Person
248 total appearances

Appearances Over Time

Podcast Appearances

The Home Service Expert Podcast
Keep Them Coming Back with Proven Client Retention Strategies

I heard you say a couple... Skilled labor isn't cheap and cheap labor isn't skilled.

The Home Service Expert Podcast
Keep Them Coming Back with Proven Client Retention Strategies

I heard you say a couple... Skilled labor isn't cheap and cheap labor isn't skilled.

The Home Service Expert Podcast
Keep Them Coming Back with Proven Client Retention Strategies

There you go.

The Home Service Expert Podcast
Keep Them Coming Back with Proven Client Retention Strategies

There you go.

The Home Service Expert Podcast
Keep Them Coming Back with Proven Client Retention Strategies

Did you want us out there the same day? Do you ever go out to a job where they're like, well, we've got a friend in the business. All the time. Where is he? Oh, he's off this week. He's out of town. He's in Europe for the next two weeks. Where is he going to be next time that you need him after he does the new equipment? It's interesting. So one last thing here I want to just talk about because...

The Home Service Expert Podcast
Keep Them Coming Back with Proven Client Retention Strategies

Did you want us out there the same day? Do you ever go out to a job where they're like, well, we've got a friend in the business. All the time. Where is he? Oh, he's off this week. He's out of town. He's in Europe for the next two weeks. Where is he going to be next time that you need him after he does the new equipment? It's interesting. So one last thing here I want to just talk about because...

The Home Service Expert Podcast
Keep Them Coming Back with Proven Client Retention Strategies

I think this number one topic, I think, at A1 is recruiting. And recruiting is different than hiring. It's different than putting out an Indeed and Glassdoor as a recruiter and Monster and Craigslist ads. It's actually going out and recruiting. And I've always liked to build people from scratch. I mean, great installers, though, I like experience.

The Home Service Expert Podcast
Keep Them Coming Back with Proven Client Retention Strategies

I think this number one topic, I think, at A1 is recruiting. And recruiting is different than hiring. It's different than putting out an Indeed and Glassdoor as a recruiter and Monster and Craigslist ads. It's actually going out and recruiting. And I've always liked to build people from scratch. I mean, great installers, though, I like experience.

The Home Service Expert Podcast
Keep Them Coming Back with Proven Client Retention Strategies

I do prefer experience with a great installer because it takes years to become really, really good. What are some of the best tactics and strategies you guys have implemented to obviously pay more and make sure the world knows it? You feed your guys a lot. You always said every time I came to NextGen, you were getting 20 vehicles lettered in the parking lot.

The Home Service Expert Podcast
Keep Them Coming Back with Proven Client Retention Strategies

I do prefer experience with a great installer because it takes years to become really, really good. What are some of the best tactics and strategies you guys have implemented to obviously pay more and make sure the world knows it? You feed your guys a lot. You always said every time I came to NextGen, you were getting 20 vehicles lettered in the parking lot.

The Home Service Expert Podcast
Keep Them Coming Back with Proven Client Retention Strategies

So it says that where they're a technician at on Instagram, how do you know that they work

The Home Service Expert Podcast
Keep Them Coming Back with Proven Client Retention Strategies

So it says that where they're a technician at on Instagram, how do you know that they work

The Home Service Expert Podcast
Keep Them Coming Back with Proven Client Retention Strategies

Probably TikTok now.

The Home Service Expert Podcast
Keep Them Coming Back with Proven Client Retention Strategies

Probably TikTok now.

The Home Service Expert Podcast
Keep Them Coming Back with Proven Client Retention Strategies

And in all, let me explain one thing. My happiest best performers aren't leaving. You could offer them equity, a hundred thousand dollars sign up bonus. They're not leaving. So what you get is somebody's disgruntled leftovers, typically unless you're actively recruiting them and they had a bad day, bad week, bad month, bad quarter. There's something that went wrong.

The Home Service Expert Podcast
Keep Them Coming Back with Proven Client Retention Strategies

And in all, let me explain one thing. My happiest best performers aren't leaving. You could offer them equity, a hundred thousand dollars sign up bonus. They're not leaving. So what you get is somebody's disgruntled leftovers, typically unless you're actively recruiting them and they had a bad day, bad week, bad month, bad quarter. There's something that went wrong.

The Home Service Expert Podcast
Keep Them Coming Back with Proven Client Retention Strategies

Maybe, maybe they're just not getting the TLC they need, but, Let me explain the difference between window washing, garage doors, and HVAC and plumbing. HVAC, you've got to go. It's a harder skill to learn. Plumbing, you've got to become five years. I would definitely be looking to steal technicians in those industries because it takes five years.

The Home Service Expert Podcast
Keep Them Coming Back with Proven Client Retention Strategies

Maybe, maybe they're just not getting the TLC they need, but, Let me explain the difference between window washing, garage doors, and HVAC and plumbing. HVAC, you've got to go. It's a harder skill to learn. Plumbing, you've got to become five years. I would definitely be looking to steal technicians in those industries because it takes five years.

The Home Service Expert Podcast
Keep Them Coming Back with Proven Client Retention Strategies

If I can make somebody, I think you need to do both. If I had to build a company only off of stealing out of

The Home Service Expert Podcast
Keep Them Coming Back with Proven Client Retention Strategies

If I can make somebody, I think you need to do both. If I had to build a company only off of stealing out of