Tom Wainwright
speaker
67 appearances
1 recordings
1 series
first heard Jun 2026
last heard 16 Jun
Tom Wainwright’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 1 in all, peaking in Jun 2026 with 1.
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The Intelligence from The Economist · Local, an aesthetic: the deglobalisation of fun · 16 Jun 2026
podcast
Denmark's Roskilda Festival is kicking off this June and the musical lineup there is as international as ever.
It features The Cure from Britain, Addison Ray from America, Jenny from Blackpink which is from South Korea, and loads of other worldwide acts from Australia's folk bitch trio to the pilly pilly girls of Tanzania.
But if you eavesdrop on the private playlists of Danish festival goes, you might hear a more local soundtrack.
The country's most streamed song of last year, Healer Wein, or All the Way, was by Omar and Umla, a pair of Danish artists.
And in fact nine of the top ten tracks in Denmark in twenty twenty five were by Danes belting out lyrics in Danish.
It might seem surprising that in a world of global stars, a country of just six million people, many of them fluent in English, listen mainly to homegrown music, and until fairly recently they didn't.
In twenty nineteen, when artists like Ed Sheeran and Lady Gargar were riding high in the charts, only four songs in Denmark's top twenty were in Danish.
By last year that figure was eighteen.
A similar trend is underway in other countries and in other entertainment formats.
Worldwide platforms are driving a surprising surge in homegrown entertainment.
Well, it's not just in the Nordics.
This is happening all over the place.
From Asia to the Americas, we see music charts are increasingly dominated by local sounds.
And it's not just happening in music either.
We're seeing something interestingly similar happening in television, where people's viewing habits are moving away from Hollywood.
And in video gaming, where increasingly gaming trends in different regions of the world seem to be quite distinct from each other.
And for people who thought that globalization would lead to a
stale worldwide monoculture, this local revival is a bit of a surprise.
What we're seeing is that local culture is proving very resilient, and as that happens, America's grip on worldwide popular culture is loosening.
Well it's changing in two quite different ways.
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