Tom Wright

Sure.

So it's a B2B SaaS model.

So we have an online SaaS platform called Cascade.

And what we do is we help companies turn strategy from being something that's very conceptual into something that they can actually measure, tie back to performance, link revenue goals to, et cetera.

So it's everything from the planning of the strategy, the day-to-day management, and then all of the dashboarding and tracking solutions around that plan as well.

Yeah.

So it's 100 percent SaaS.

So it's a monthly software subscription.

We do annual as well.

So you can kind of get started from as little as like 26 bucks if you're just an entrepreneur looking for a place as your strategic plan online through to our kind of largest enterprise deals that are sort of, you know, six figures plus.

Yeah, so the average of our new deals at the moment is about $6,500 a year deal size, but it is really, really broad range.

Yeah, so they pay about, it's probably just under 5K on average across the place right now per year.

No, we did.

We start off at about 20 bucks a month.

And then for enterprise customers now we're charging about 48.

So we have doubled it.

The business model has evolved a little bit.

Originally, we were kind of shooting for, you know, really, really large organizations bringing on kind of like thousands of people in one go from the start.

What we do now is we actually we still target Fortune 500 companies, but we actually kind of target teams within that.

And then we try to do the land and expand strategy where you grow organically once you've got one or two divisions on board.