Tom Wright

So we kind of retain about 90% of what we call our enterprise accounts.

An enterprise account is probably anyone paying kind of more than, say, $2,000 a year we would class as an enterprise account.

So we tend to retain about 90% of those.

Annually?

Annually, yeah.

Our revenue retention within that group is about 120%.

So we do get organic growth within that population.

It's not kind of like explosive.

We're not like doubling, you know, the revenue from existing customers, but it has like a relatively healthy uptick.

But most of it does come from new enterprise.

So like gross revenue churn is probably, it's probably equivalent to that roughly that 90%.

So we'll retain that.

So it's a per user price fundamentally.

We do do like unlimited pricing models for mid-size organizations.

We don't tend to do them for the really large ones because we've got clients like Johnson & Johnson, Bank of America, really, really big customers where unlimited pricing has an unknown risk factor.

But mostly it's about getting, let's say, a general manager within a Fortune 500 company, maybe he or she

people, whether they're product managers or whatever, getting them to deliver at least one quarter of really provable growth that they can tie back to Cascade.

That's obviously tracked in Cascade using our dashboards and things like that.

And then actually getting them on board to kind of go on a roadshow within the organization and basically use them as a kind of internal sales engine.

So we try to keep it as low touch as possible.