Tom Ziglar

that it was like they had lost their grandfather or their uncle.

And it's because there was a relationship built in that audio format that they heard dad over the years tell his stories, tell about his family.

And so with our Ziegler Show podcast, we're very transparent.

We talk about, you know, our wins and our losses and what we love and what frustrates us.

And when people listen to that kind of upbeat, positive, but real messaging over and over again, the relationships there, and quite frankly, Nathan, people just, they call in and they say, hey, I'm ready to go.

Yep.

I want to do this.

We just changed the strategy less than two months ago, so it's not optimized yet.

But we're at about 400,000 to 500,000 unique visitors a week.

It's growing.

So now it's over 35,000 per episode.

Once per week, right?

Yeah, once per week.

And one of the cool things is that we have more sponsors than we have episodes.

So we're having to add shows.

Well, it's pretty simple.

If we can't stand behind the program or the product or the service, we don't do it.

One of our sponsors, just an inside story, is Harry's Razors, and they send us razors.

Man, I started using it.

I swear by it.