Tom Ziglar

I use it every day.

So if that can, I use the product beforehand.

That's great.

That's how we do it.

And there's something that we won't take.

Absolutely.

So the whole, the strategy is real simple.

Facebook exists for one reason only, and that's to get engagement.

Right.

And so we take them from Facebook to our Ziggler Vault.

And the only reason Ziggler Vault exists is to get a name.

And we do that by offering something of value.

So it's a free download.

It's an audio.

It's our newsletter.

And then from that on the newsletter, our strategy now, because the Ziggler Show has taken off, is we want to first get them on the Ziggler Show.

So if they don't already know about the Ziggler Show, before we sell them anything, we're like, you've got to get the greatest Zig Ziggler message ever free via podcast.

And what we do is it's a real simple formula.

We take a timeless truth and we present it in a timely way.

So we take about a 10-minute segment of Zig's, you know, of Dad's legendary stuff, and we put commentary on both sides of it.