Tomer Levy

So we're based in Tel Aviv, Israel, a big part of the team, where we founded the company.

We're Israelis, two Israeli founders.

So R&D in Israel, and now I'm actually talking to you from Boston, from our Boston office.

So we have a growing team in Boston here, and it's where most of the go-to-market activity is here in Boston.

So the way we look at it is if you look at the self-service people who sign up on their own, they do something, this will have a higher churn rate.

It's still single digits yearly, like still less than 10% yearly.

Okay.

And once you pay, I would say 10K a year,

I would say very close to zero.

Sure.

So we're very much a land and expand business.

We see, you know, a year and a half, but we see the growth of existing accounts.

And the low churn.

And it gives us the confidence that we should bring customers to where they feel comfortable coming.

If they feel comfortable coming in with a small project for $5,000 or $10,000 or $20,000, that's perfect for us.

And if you're happy, and usually you are happy, you will grow.

So when we look at how much do we want to invest in bringing a customer, currently it's extremely low.

It's way beyond the standard of the industry because we bring customers through content.

Marketing is a pretty big team, like relatively, I would say probably eight or nine.

Sales team is about 10.