Tomer Levy
👤 SpeakerAppearances Over Time
Podcast Appearances
Most of the companies still are indeed driven or the focus product.
Yeah, I think we're well, way beyond customer industry standard for the type of customers we bring.
Usually you would see kind of the return period would be, I would say, 12 to 24 months for this kind of business.
We're way below these numbers.
So we feel we have currently a very, very efficient customer acquisition cost.
Yeah.
It depends on the customer and the cohort.
You know, it can be first year.
Yeah, absolutely.
Got it.
Yes.
Yes, we do.
And actually, it's easy to predict with PPC.
And we see that we don't spend a lot of money, a few thousand dollars a month.
Yeah.
Something maybe five to 15, depending on the month, depending on what you're trying to achieve, but relatively small numbers, small money.
And it's, and it's worthwhile for us.
Oh, right.
I didn't include events.
Events were, especially this year, massively investing in events.