Tommy Mello

But he goes, my job is to hit half of the population in a metro.

Doesn't matter if they're kids, how old they are, everybody, half of them and own that channel.

And I think he said it's like 60 cents to own that person a year.

But they, I'm talking crazy amounts of radio.

He believes radio is the number one thing still.

I love that.

I think I want to have you come in and look at some stuff.

I'm actually going to talk to my marketing team after this.

I love doing podcasts because one out of 40, I'll tend to like hire somebody.

It's just weird how that works.

and seeing if they believe in you as an organization they're going to hear your podcast and say okay wow this guy is someone that's here for the long haul and i want to do business with him so i think the personal brand of the founder is more important than the company i completely agree people don't understand that uh we've done a lot of studies on this stuff and i always talk about this it's like we're making a lot of content and what i'm trying to do is push some of my content back to a1

but also still blow up my personal brand.

No other reason than to grow A1.

I mean, it opens up a lot of other doors.

It's funny.

I talked to Alex Ramosi last weekend.

And he goes...

Dude, I don't know if being famous is that cool, but one thing it does do is gives me access.

People take my phone calls.

And so I'm reaching out to Walmart.