Tommy Mello

Well, the other thing that I've kind of figured out is we've got such a strong recruiting and training team.

Yeah.

that I'm like, how do we take every effing lead we could get?

Like if we could get, let's think about exhausting every lead channel and how many people would we need?

And then also I have two and a half million people in my database.

So then how do I kind of lift up the database?

And what's nice about the database is they don't necessarily need me out today.

So I can say, hey, listen, I've got Margaret, she's 89 years old.

She's in an emergency.

Can we move this to Thursday?

And they're fine with it because they don't do this out.

So there's a lot more flexibility in the database leads.

Yeah, there's a great company called Champion Group that sends a piece of mail to their members once a month.

And we did the cost of what that would cost, and it's hundreds and hundreds of thousands of dollars.

I think we need to test it in our market.

That's what's nice about being in so many markets is we can test things very easily.

I would say that...

rehashing in home service is harder for repairs because if you've got a leaky if your water heater's leaking yes you're getting that replaced on new equipment maybe yeah uh

That's the whole Wizard of Oz mentality.

He's like, his mentality, this is crazy to me.