Tommy Mello
👤 SpeakerAppearances Over Time
Podcast Appearances
Yeah, it's going to cancel.
And I got markets eight days out.
I'll show you my formula, I think you'll dig it.
Please do.
Okay, so I take the revenue goal,
And then I divide this by the booking rate.
And by the way, it's a contact center.
So it could be a form fill, could be an Angie, it could be a text, could be an email, could be an onsite lead.
So your booking rate minus your cancel rate.
And then I divide that by your conversion rate, that's face-to-face.
Divide that by your average ticket.
And then you times this by your CPL.
And then this is your marketing budget.
And it works perfectly.
Yeah, I love that.
And this is how I buy companies too.
I basically take all these numbers and I say, they're usually beating me on cost per lead because they've been there for 40 years.
Yeah, of course.
And then I plug my numbers in.
If I'm paying 12X, when I fix all this stuff, I'm actually paying 5X.