Tommy Mello

But I'm like, man, when you got, especially in HVAC plumbing electrical, if you got guys out there that are doing all this marketing, but they're average guys only hitting a million, two million bucks, which is actually a home run for most companies.

I'm like, but this guy's hitting 12.

My buddy, Tom Howard, who's coming into town, this top guy did 20 million.

Wow.

And one guy, one year.

And when you see the sales numbers, and I'm like, in most industries, they go like this.

So they pay about three grand for a unit.

Their average sale is about 27,000.

That's a nine times what it costs.

I can't charge nine times what a garage door costs.

But there's a reason outside we got garage door freedom.

We got a hundred garage door companies coming here.

We're trying to raise the industry.

Like guys, let's start, we can't buy billboards because we don't charge enough.

So we can't compete because we're going against the dollars too in HVAC, but we're marketing against these people because a billboard is a billboard, right?

and a tv ad if it's hvac or roofing or garage doors it's the same amount of money almost you know that's a really interesting mindset i really like that where even if it's people that technically you'd be competitors of oh they're in all of our markets yeah by lifting like lifting the average ticket it's lifting everyone exactly like i had my cfo because i'm going to be on stage tomorrow and friday in front of these guys and i'm like you know we spent six million dollars a year on insurance

we spend $7 million on our trucks.

We spend this, this, this, this.

And I'm like, you know, unfortunately, the facts are the client needs to pay for it at McDonald's.

You gotta add in all the costs.