Tony Blauer

Hey, Tony Blair. Thanks, Dan. I love doing this. I love coming to Blacksite. And the, you know, the bio at turning 65 years old, you know, how do I do a two-minute bio? But I, you know, I start off, there's two things that are unique about our system. One is it's the foundation of understanding the psychology of fear, how to turn fear into fuel. and I grew up afraid of everything.

Hey, Tony Blair. Thanks, Dan. I love doing this. I love coming to Blacksite. And the, you know, the bio at turning 65 years old, you know, how do I do a two-minute bio? But I, you know, I start off, there's two things that are unique about our system. One is it's the foundation of understanding the psychology of fear, how to turn fear into fuel. and I grew up afraid of everything.

I was a really good athlete, but I was afraid of every single sport. I didn't want to strike out. I didn't want to let my team down. If I was grappling, what if the guy breaks my knee? And I would worry about all the wrong things, so I never hit flow state. In spite of that, I figured out a system to manage fear so I could excel as a parent, as a dad, as an athlete, as an entrepreneur.

I was a really good athlete, but I was afraid of every single sport. I didn't want to strike out. I didn't want to let my team down. If I was grappling, what if the guy breaks my knee? And I would worry about all the wrong things, so I never hit flow state. In spite of that, I figured out a system to manage fear so I could excel as a parent, as a dad, as an athlete, as an entrepreneur.

The other part of that is I was scared to death of violence, and I grew up in the 60s, and so that was batman and manix and the wild wild west and and it was wild so i'd watch all these shows and this this fear connection is so important because i was so afraid that all that was going to happen to me that when i was watching the tv shows i was going if i learned to fight all that fear will go away

The other part of that is I was scared to death of violence, and I grew up in the 60s, and so that was batman and manix and the wild wild west and and it was wild so i'd watch all these shows and this this fear connection is so important because i was so afraid that all that was going to happen to me that when i was watching the tv shows i was going if i learned to fight all that fear will go away

So I started to learn how to train martial arts, grappling, and all that stuff. And when I got into fights as a kid, as a teenager, the fear didn't go away. I was like, what is wrong? And I realized that we look at self-defense incorrectly, and I spent my life transforming and reimagining how people can protect themselves.

So I started to learn how to train martial arts, grappling, and all that stuff. And when I got into fights as a kid, as a teenager, the fear didn't go away. I was like, what is wrong? And I realized that we look at self-defense incorrectly, and I spent my life transforming and reimagining how people can protect themselves.

Same thing. And it's interesting because if you talk to Tyson or De La Hoya when they were fighting, they might not have had that same answer. It was when they matured and evolved that you realize, oh my God, fear was my fuel. We have a program called No Fear and it's spelled K-N-O-W. And it's just this reframe of... that if you get to know fear, that's the stress inoculation, that's the reps.

Same thing. And it's interesting because if you talk to Tyson or De La Hoya when they were fighting, they might not have had that same answer. It was when they matured and evolved that you realize, oh my God, fear was my fuel. We have a program called No Fear and it's spelled K-N-O-W. And it's just this reframe of... that if you get to know fear, that's the stress inoculation, that's the reps.

If I asked you a question about business, about betrayal in business, an entrepreneurial thing, and I've seen you teach and talk so many times, your answers are like, you're like, but it's because you've had so much experience with it, When we're kids, nobody mentors and tells us fear is a good thing. Fear is there to keep you alive.

If I asked you a question about business, about betrayal in business, an entrepreneurial thing, and I've seen you teach and talk so many times, your answers are like, you're like, but it's because you've had so much experience with it, When we're kids, nobody mentors and tells us fear is a good thing. Fear is there to keep you alive.

Fear releases these chemicals that make you stronger, that make you faster. But if you've got a negative relationship with it, you know, if your coaches, your mentors, your parents don't teach you, it's okay. You got to lean into fear. But so George St. Pierre, one of the greatest MMA guys. I was, so I grew up in Montreal and George was a Kyokushinkai fighter.

Fear releases these chemicals that make you stronger, that make you faster. But if you've got a negative relationship with it, you know, if your coaches, your mentors, your parents don't teach you, it's okay. You got to lean into fear. But so George St. Pierre, one of the greatest MMA guys. I was, so I grew up in Montreal and George was a Kyokushinkai fighter.

In Montreal, he used to bow to me in the gym before he was Rush St. Pierre, before he did MMA. And what was wild, we became friends. But he never talked about fear and psychology until after he got much older. And now he talks about it. I just saw a clip of him saying,

In Montreal, he used to bow to me in the gym before he was Rush St. Pierre, before he did MMA. And what was wild, we became friends. But he never talked about fear and psychology until after he got much older. And now he talks about it. I just saw a clip of him saying,

he wouldn't have been a champ if it wasn't for fear so i think part of that is you as you get older you go like i think now that i'm in my 60s i think of people when i was in my 20s or 30s telling me business advice or mobility or or any type of advice and i'm thinking that doesn't apply to me that doesn't apply to me so i i really think that um

he wouldn't have been a champ if it wasn't for fear so i think part of that is you as you get older you go like i think now that i'm in my 60s i think of people when i was in my 20s or 30s telling me business advice or mobility or or any type of advice and i'm thinking that doesn't apply to me that doesn't apply to me so i i really think that um

I look at fear as a psychological tool, as an organic fuel. We like to tell people, you can't be brave if you're not afraid. So it's a reminder that if I use that fear, it can be empowering. The hard thing is when you have an experience of fear, whether it's business, health, entrepreneurial violence,

I look at fear as a psychological tool, as an organic fuel. We like to tell people, you can't be brave if you're not afraid. So it's a reminder that if I use that fear, it can be empowering. The hard thing is when you have an experience of fear, whether it's business, health, entrepreneurial violence,