Tony Campbell

I think we'll start to see more battery electric, bigger bikes finding their way into sort of leisure motorcycling, you know, where the range can be comparable to a full tank of fuel.

And that's when I think we'll see a wider adoption of battery electric.

The world's changing and I think we will also see other new technologies that come to the market in addition to battery electric.

This new generation of riders coming through, they are looking at technologies that they're very much used to.

They've grown up in a digital age and therefore there's an expectation that electric bikes will be an option for them.