Tony Fadell

So ARM means Acorn Risk Machine from Acorn Computer.

And so he was one of the founders of ARM.

And so I was talking about processor.

Anyway, so Herman and I go way, way back.

So the thing is, how do you figure out what is worthy to be built and what's not?

So the first thing is I start from pain.

I, you know, some people start from other directions.

I always start from pain.

That's what I learned is what are people's pain right now, or you can see it on the horizon.

They're going to have pain and in not too far away.

Um, but how do you solve for that pain?

And typically,

those pains were because when those products were created either it was unintentional consequence or it was a limitation of the technology at the time it was created and it kind of just it evolved but it never revolutionized itself and so it just evolved in that same pain kind of was ed but it gave you enough of a a painkiller for the other problem that having this new pain was worth it

And so I always kind of start with, okay, where's our current pain?

And are there new technologies to solve that pain?

And like in the thermostat case, Nest, was we could use AI to learn.

So it can learn when you're there, when you're away, what temperatures you're like, so you don't have to program it so you can save energy.

So the big pain was being either comfortable or saving money because 50% of your energy bill was in this heating and cooling unit that you hated the interface, you didn't know what it was, you just paid the bill.

And so it started from that pain and said, okay, well, programmable thermostats

weren't innovative, but they weren't used.