Tony Fadell

A lot of them had it because the energy company would give you rebates for it, but no one knew how to use it because it was arcane.

It was programming a VCR.

And so what I said was, oh, wait a second, what if it could learn your patterns?

And that was AI.

And so now let's put that together in a much cooler looking, attractive package that costs...

five to six times more than the things that you're buying today.

But that was the crazy opinion-based decision was, okay, yes, it's going to cost $249, but it's going to save you $800 to $1,200 a year.

So it could pay for itself literally within a year or two.

So that was the big idea.

And AI was brought to bear on that old problem and hopefully solve it in a new way.

So it starts with the pain.

Long-time pain, maybe habituated away pain that you have to discover, and new technology bonded with that to then bring innovation in, revolution in, and then redefine the space in a way, which is what we did, which is not with just the product, but how you installed it.

It was always installed by third-party installers as opposed to yourself.

How you bought it, which was you bought it through the installer.

You didn't buy it in Best Buy or...

somewhere else.

So it was, we had to reinvent many different pieces of the puzzle to get Nest to be the Nest.

It wasn't just the product.

It was all the other things, just like the iPod wasn't the iPod or the iPhone wasn't the iPhone.

It was