Tony Fadell

It was the iPhone plus the App Store, iTunes plus iTunes, iPod plus iTunes, and then the iTunes Music Store.

So you have to think about the full thing you're trying to build, not just the one piece, even though that's what you might remember.

You have to remember it's a system that you're going to innovate with.

Right, exactly.

It could because of multi-touch.

That's really what it was.

And then we were just on the verge of having fast enough processors, right?

And we were just on the verge.

So it wasn't, you know, if you look at the iPhone or you look nest iPhone or iPod, you can see where all these technologies were just coming to light.

So in the iPod, it was just now mass storage that was portable and battery operated.

That was really what it was.

And it was also MP3s or digital music, right?

Those were kind of, and we also had, um,

high density.

We were the first products to have lithium ion or lithium prismatic polymer cells.

So it was new battery technology, new mass storage, portable mass storage, and this new generation of digital music.

And we had ARM processors, right?

And so, and really, really low power.

So all of those things had to come together to do that.

And then on the iPhone, it was multi-touch, but it wasn't just that.