Tony Fadell

It was also the fact that now we had Wi-Fi everywhere, and we knew that 3G was coming because it was only 2.5G when that was, and that was very slow, but we had Wi-Fi.

And we had cameras, digital cameras.

We had the digital camera.

We had digital cameras.

video, which was that we had YouTube at the time.

So it was all of those things just on the verge to say, this is what's going to be very different than what just came before it, like a Blackberry, which was really just a texting machine and nothing else.

Well, you know, the iPod wasn't big enough.

It took three generations of the iPod before it became successful.

Everyone, you know, well, anyone who knows, you know, if they remember iPod before iPhone, because iPhone swallowed everything, it's like the black hole of everything.

But you know, iPod, the first generation,

was only successful with the Mac geeks and the Mac geeks were less than 1% of the market.

And then the second generation was also that way.

So when we, we get, we, we'd sell everything.

We'd sell everything we could for the most part in the first quarter.

And then it would die because it was just the Mac aficionados, the loyalists who'd come and buy everything.

And it wasn't until the third generation where we made it work on windows that

And we had the iTunes Music Store.

Did it actually start to take off?

So sometimes you have to say, we're on the right thing, but we need to make some changes to get this market going.

And that was a real opinion-based decision.