Tori Dunlap

speaker

5,054 appearances 14 recordings 1 series first heard Jun 2026 last heard yesterday

Tori Dunlap’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 14 in all, peaking in Jul 2026 with 5.

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Because there's somebody watching

Yeah.

I think the $49 was so crucial for me because one, I was not ready emotionally or with the background.

Like I didn't have the credibility yet to charge somebody $500, right?

But I also needed that period of time to build my own skills.

And

is the thing that so many wannabe entrepreneurs or starter entrepreneurs don't understand is you're not just selling a product to make money.

You're selling a product to beta test, not just the material, but like your own confidence.

So, you know, that was probably too cheap.

But I was willing to do that because I was like, I need to grow in my skill set to be able to know how to teach this properly.

And I could see live, right, if I'm coaching you, I know when something's connected with you or I know when it hasn't.

And then I need to figure out how do I explain it differently?

So then I have five ways to explain something.

So that hopefully one of those is something somebody understands.

And then when I get more credibility, then I can raise the price and then I can do more.

And all of those coaching sessions, a lot of that course became the thesis of my book.

Like so many things I was doing in 2019 that I was testing in real time with people were the basis of my book.

So I think that's one thing if you're trying to figure out how to scale the company.

You're not just scaling.

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