Tori Dunlap

So I went to Starbucks, I bought a $5 mocha, right?

And then why you made the purchase and how it made you feel.

I was meeting up with a friend and it made me feel great because I haven't seen her in a while.

The why and how it made you feel is the transformational part.

Because, again, money is psychological.

It's emotional.

I need you to understand why you're making this purchase.

Is it, I went out with my friends and I had a little too much to drink and I suddenly was buying shots for the entire bar.

Cool, probably wasn't a great use of your money.

Maybe it was, I don't know.

But like for me, probably not a great use of my money.

Now, am I shaming and judging myself?

No, 100% not.

I'm just like, interesting.

Okay, I did that because I maybe wanted this feeling of belonging or I wanted this feeling of like, I am balling out and I can show people that I can buy an entire round.

Maybe it's, okay, I bought this pair of shoes I didn't need and didn't want because my boss made me feel like shit today.

And I was spending to emotionally cope.

I think we can all find a place in our life where we did that.

But that's the thing is you have to start understanding my purchases, even the ones that are minor, are psychological and emotional.

And what will start happening is before you lay down that credit card or before you hit add to cart, you'll start going, okay, do I need this thing?