Travis Chappell

And the order bump take rate bumped us up to the point where we had $3,400 just on the initial order form from a $1 trial.

So like our average order value heading into the rest of the funnel was already a 15x of what the dollar originally was, right?

So the upsell, this was a crazy good offer.

Once again, it's 97 bucks a month to have GuestioPro.

What we did is if you bought on that page, we gave you annual access to GuestioPro for $4.97.

Couldn't get anywhere else.

That's 60% off of wherever you're going to find it.

But what it allowed us to do is collect $25,000 on a funnel to absolutely dead cold traffic that never heard about me or my platform in their life before.

That make sense?

So we put another irresistible offer after an irresistible offer.

But the fulfillment on that is just the software, right?

So we were making the annual enough, you know, 13% take rate on that to bump us up to where we were like, okay, now this is actually making serious money and actually bringing back some of the money that we're spending on acquiring these customers to begin with.

Then as like a fail safe, we plugged in a downsell after this upsell.

So we had annual upsell.

after the dollar trial.

And then we went to a downsell on a quarterly.

So we sold quarterly at 297 a quarter after they said no to the 497 upsell as one more chance to be like, all right, look, before you go, here's one more opportunity to do this.

And we're going to throw in this bonus or this discount or whatever it is.

If you want to try us out quarterly instead of annually.

And then that brought in another $3,000.