Travis Chappell

All he meant was that, to your point as well, Rob, so Joel built his company mostly through affiliate.

affiliate marketing.

And all he meant by that was that he knew his backend numbers so well, he knew his LTV so well and what eventually those customers would end up buying from him that he was able to actually pay out more than 100% affiliate commissions on the front end offer that he put in front of people.

So if you're an affiliate, you're selling a $50 product, and you're getting paid a $100 commission to sell a $50 product, that's a pretty good deal.

So he was able to attract the best affiliates in the world, and in his first 12 months in business with a supplement company, he had over $100 million in revenue.

In 12 months, with a physical product, over $100 million in revenue, all because he knew that with his email marketing skills, that's essentially like his core skill set.

His email has over 20 million people.

He knew that if they came onto the list, that he was good enough and knew the proper upsells and path and understood the customer journey so well that they were eventually going to stick around for X number of months and would eventually become profitable for him to do that.

Okay, so this is the overall numbers of like page views, the opt-ins that came through, the people that came into the first page, which is 369 right there.

So that's the dollar trials.

Now that first upsell, this is where obviously we made back the majority of the money that we were spending in advertising.

OK, so we spent right around that number on ads during this period of time.

And obviously, this dollar trial, if you do the math on this, 369 times $1.

is a lot less than 3,446.

So we immediately had an order bump on the first page, which if you do not have an order bump, you're losing money immediately.

It's free money.

Put something there.

Make it valuable.

Again, make it something they can't say no to.

we had a dollar trial and we had a $27 order bump.