Travis Chappell

Trial conversion rate was about 42%.

So the people who took the dollar offer, 42% of them stayed on for the first month, and obviously we're still working on the numbers in terms of how long they typically stay on, but it's looking to be a lot longer than that.

which is obviously good for LTV.

Now, this is the key to the funnel because we're talking about how to get your CAC, how to get your CAC back as quickly as you can, okay?

Because this is, in my opinion, the key to scaling.

And I think everybody would agree with that.

The sooner you can get that back, the sooner you can go spend more money to go acquire more customers, okay?

So, let's just go ahead and jump into it.

This is a friend of mine, kind of a mentor as well, Joel Marion.

He sold his company, Biotrust, as a supplement company for multiple nine figures in December.

And when I interviewed him for my podcast, because this is how I got into all this.

I'm just a door-to-door sales guy, turned podcaster, turned software founder.

weird kind of story, but when I talked to people like this and interviewed a bunch of really successful people for my show, I started learning a bunch of things.

And this is one of the things that always stood out to me.

And Joel told me this, and he said, I effectively lose money better than anybody else.

And I was like, what do you mean by that?

Because it doesn't sound good.

I can lose money really quickly, too.

But I don't get paid as much as you, it seems.

So I'm doing something incorrectly.