Travis Chappell

So again, this is what I'm talking about with overwhelming with value.

It's not about the price point.

It's about the value.

So if I'm saying I can get you a booking for $1, and if you do that anywhere else, unless you have a bunch of contacts with a bunch of podcasters, which is not likely, then you're going to pay an agency $400 to $500 every time you want one of those.

You pay me $1, and I'll give you the same thing.

Then you can keep using the software because most of the time if people actually get in and do the things that we're telling them to do inside of the software, they can get more than one booking per month for $97 a month.

So we want them to get in and start using the software, take the actions that we want them to take, and if it does not do the thing that we promised that it would do, we're going to do it for you anyway, guaranteed, no questions asked.

Does that make sense?

Does that sound like a pretty good offer?

This is the key to getting people inside of the funnel before you can start then throwing in like, here's something else that we could potentially do for you.

Also, we do this and maybe that might be more interesting for you or whatever.

Okay, so hook, promise, guarantee, source proof, CTA.

So this was the result.

For us, while we were running this offer, this is, like I said, directly to cold traffic.

So we didn't do any affiliate stuff.

We didn't do any launches.

We didn't have much of a warm list to start out with when we started this.

It was just a few Facebook ads that we ran on Facebook and Instagram.

And we put traffic directly into VSL that sold a $1 trial.

And then this is what happened with that.