Travis Chappell

But if you're going to take that path, just understand it comes with a different risk profile.

And if you want to be successful doing that thing, you got to be willing to do the things that employee mindset people are not going to be willing to do.

So it's, it's take your pick.

You know what I mean?

You don't, you don't have to do one path or the other path.

And one of them's not better than the other one.

It's different for everybody, but choose wisely because it's, it's, you know, if, if you take that mindset into the entrepreneurial path, it's just probably not going to work out super well for you.

Yeah, if you're going to talk to everybody, you're going to talk to nobody.

And you better be really sure that you just enjoy it and you can label it as a hobby.

And that's totally fine.

Do that.

Totally fine.

But if you're wanting something that has impact on your business or on your branding or on your ability to generate revenue, then it's got to be something that goes in line with the things that you're doing inside of your business.

So the highest leverage impact point that I ever recognized was bringing on high value guests to the show.

Because I realized that it was the same idea of the thing that Nike invests tens of billions of dollars a year in every single year for the last 40 freaking years, which is endorsements.

there's a reason that they invest that much money in endorsements.

It's because they want you to have the association of their brand in your mind with greatness when it comes to athletic performance.

Nike wasn't always a golf brand.

They're huge in golf now, but when they started, they got one really key endorsement from a guy named Tiger Woods.

And there's one clip that's like solidified in golf history that really like exploded Nike onto the golf scene, which was Tiger Woods at the Masters.