Travis Chappell

So every single piece of this, why it's so important is the average order value started bumping up and getting really close to what our CPA actually was, right?

So the closer you can get your AOV to your CPA, that's how you start being able to predictably scale.

So I'm getting notification I'm going too slow here.

So I'm gonna try to run through a couple of things.

And if you have questions, stop me afterwards, okay?

So there's the order bump.

Credibility code is just a training that I put together on how to effectively use this in your marketing and stuff like that.

And then there was the one year, this was after we bumped it up, it was actually 497 when it was really converting the best, it was at 497.

And then this was like the really big thing.

So we have an agency.

We built an agency offering on the back end to say basically like, look, if you don't have time to use the software yourself, you have a massive business and you're making good money and you don't have the time to use the software, let us get you booked on podcasts.

for you, we'll do it all completely done for you.

And so we put this on the thank you page.

It's not even like a part of the actual funnel, it's on the thank you page.

So you click play and it's like, hey, thanks for doing this.

You know, it's a regular thank you page, here's how to get your stuff, make sure you check your email, you know, check spam, blah, blah, blah.

But then it was like a quick call to action to, hey, if you're doing seven figures, eight figures plus,

there's an application right here to be a part of our agency.

And so this is really what ended up outperforming the entire funnel.

This one thank you page brought in over $40,000 directly within 60 days of launching it.