Travis Chappell

There's a chip in off of the green.

And it was almost like the Nike gods, like Greek gods of Nike were just engineering this moment to last in people's minds forever.

But the ball literally hung on the edge of the cup for like a half a second, like way too long.

And everybody on the edge of their seats looking at the ball, like trying to see if it's going to go in.

And what's the picture?

Everybody's minds it like that Nike swoosh was just staring at the camera right in the face as it hung on the edge of the cup and the world was watching it fell in the cup.

That solidified in everybody's minds forever that like Nike is a golf brand.

So when I'm, when I'm looking at, you know, brands online, like the, it used to be PR, right?

It used to be like featured in Forbes, Entrepreneur, Inc.

And, and TechCrunch and Business Insider and all these other things.

And those things are still helpful.

However, PR has kind of become a little bit of a cluster in the last decade, decade and a half, where there's a lot of, there's just a lot of ways to be able to get the logo on your website that don't actually really mean anything.

So that became, it became kind of bottom of the barrel barrier to entry.

So if you're looking at two landing pages or two websites and one of them has zero of those endorsements and another one has 15 publications they've been featured in, you're probably going to trust the one that has more publications, obviously.

However, like I said, that's become more the barrier to entry.

So what I started to realize is that when I would put those there, I didn't get as much impact as when people saw that I was sharing the stage, quote unquote, on my podcast.

with names that they knew, liked, trust, recognized.

They've already read seven of their books.

It's like, I don't know who this Travis guy is, but if this person feels that it's a good use of their time to be spending time with Travis, then it's probably a good use of my time.

And so you start winning out over those other things where people are looking at my services and comparing it to a competitor.