Travis Chappell

Podcast stages, blogs, publications, do not underestimate these traffic sources, especially because they're so much easier to go get than a lot of the things that you would think would be more difficult than that.

Like getting booked on podcasts, getting on stages like this, or doing guest posts on blogs, or being featured in publications.

All these things are ways to get other people's audiences without having to pay a bunch for them, okay?

So this is just an example of me being on Ryan Pineda's show recently.

He's a kind of real estate guy.

You can see the accounts reached, the likes, the comments, the shares, and the saves that were all about the thing that I do.

We got three or four applications in on this.

This was very recent, like a week or two ago.

Three or four applications in.

I have like three or four calls on my calendar scheduled.

People who all have seven or eight figure businesses will probably get at least one of those people, maybe two of them.

And it was just from me going on somebody's podcast.

And then the big deal is the three reasons cold traffic is important besides the actual direct results that it gives you.

Now, this guy right here is a pretty controversial dude.

I don't know if you guys all know Grant or have followed him or whatever.

Regardless if you like him or you don't like him, he's a very, very good marketer.

And I did this mastermind in Cabo with him and about 25 others a couple weeks ago.

And this was one thing that I was... One of my biggest takeaways from this weekend was...

When he said that he was talking about advertising and he was like, people get it wrong.

People only advertise to acquire new customers.