Travis Chappell

It's like, we might both have all the PR pieces there.

But if you come to my site or my landing page and you see 17 people whose content you've been following online for the past decade and you didn't know who I was before that, you're instantly just going to be like, this guy must know what he's doing.

Or these people wouldn't be spending some of their coveted time with him.

So I started noticing early on that when it came to like brand perception and the highest leverage impact in my business, it was sharing the stage with those types of people.

And if you're waiting for the magic moment where you just get invited to speak on stage and actually share the stage with them, it's probably not going to happen.

So what I did is I just created my own stage and invited those people on.

And then I was able to create my own perception arc in the minds of the people that I was trying to talk to the most.

So funny enough, man, I actually just sold Guestio two months ago.

So it is no longer my creation.

It's under a brand called Speaker Hub.

They do the same thing for speakers.

So they acquired Guestio to take care of the podcasting space.

But yeah, it's essentially... So Ron?

Yeah, yeah.

Yeah, I know Ron.

Yep, Ron acquired it, yeah.

And he's doing a great job with it.

So definitely go check out some of the stuff that they're working on.

But yeah, it was essentially that, man.

It was like, how do I shortcut?