Travis Tillotson

I do understand and can do engineering.

I just can't get stuck to that.

I'm not an expert and I don't want to keep up with all of it.

So I understand how the components work, understand what we're doing, but not enough to say that I'm going to be innovating something beyond on the front facing.

More of the front end than the back end, you know?

So we're not structured to make a percentage of loans.

So we're structured as a subscription model.

And that's one of the components that we're actually really trying to pin down because we are able to drive a high price given what we're actually doing because it is a very fragmented market.

The range could be from, let's call it $4,000 to $12,000 a month.

There's customer experience, then there's employee experience, and then there's ORM.

So essentially, we're looking at first-party data for the customer experience and employee experience.

So we're looking at...

survey data, analytics on performance, metrics that actually are inside the organization.

And then we're looking at the ORM component and how it impacts the actual journey at the end.

So encouraging users to discuss and talk about reviews and such.

And that's something that... So you're upselling based off these products.

Yes, in its current state.

And that's assuming that we don't make any price modifications.

Exactly.

So right now I will say like, I can definitively say that price modifications could always be considered when we're attacking the market in mass.