Tricia Cerrone

Let's say the noble purpose for the company is we make diapers and deliver them 24 hours a day to serve families at the messiest time in their life. And so that's an important thing. You're literally saving some mother's sanity and some little baby from diaper rash. That's the big emotional noble purpose of it.

Let's say the noble purpose for the company is we make diapers and deliver them 24 hours a day to serve families at the messiest time in their life. And so that's an important thing. You're literally saving some mother's sanity and some little baby from diaper rash. That's the big emotional noble purpose of it.

So there's like what you are physically doing and the customer, the value and the change and the impact that you're having on their lives. Now that can get lost when you're just a little person on a team, maybe developing a new app for the company. You're the person programming and you can lose sight of the noble purpose for the company.

So there's like what you are physically doing and the customer, the value and the change and the impact that you're having on their lives. Now that can get lost when you're just a little person on a team, maybe developing a new app for the company. You're the person programming and you can lose sight of the noble purpose for the company.

And so we always ask the leaders that you have to take that noble purpose and explain it to your team, the importance of this app for them. your end customer right not just for the company roi this app is going to now be accessible to the mother or father for them to access and order diapers to be delivered within eight hours then with that like programmer you also wanted let them know look

And so we always ask the leaders that you have to take that noble purpose and explain it to your team, the importance of this app for them. your end customer right not just for the company roi this app is going to now be accessible to the mother or father for them to access and order diapers to be delivered within eight hours then with that like programmer you also wanted let them know look

This app wouldn't happen without your unique skills and our team wouldn't even function that if you didn't have that sense of levity in your work and the outgoing curiosity that you have.

This app wouldn't happen without your unique skills and our team wouldn't even function that if you didn't have that sense of levity in your work and the outgoing curiosity that you have.

So a leader wants to bring that noble purpose to the individual in a very specific and unique way so that person feels seen and valued for everything that they're bringing to the job and to the company and to the people they are serving in the bigger world.

So a leader wants to bring that noble purpose to the individual in a very specific and unique way so that person feels seen and valued for everything that they're bringing to the job and to the company and to the people they are serving in the bigger world.

Edward and I were both at Walt Disney Imagineering. So we were working to design the theme parks and experiences around the world. And one of my very first attractions that I did was in Epcot. And it was a small little attraction where you design a robot and then you race on a dance pan. You have these different winners. Opening week, there was this family that came in to play.

Edward and I were both at Walt Disney Imagineering. So we were working to design the theme parks and experiences around the world. And one of my very first attractions that I did was in Epcot. And it was a small little attraction where you design a robot and then you race on a dance pan. You have these different winners. Opening week, there was this family that came in to play.

It was a father and mother, a very annoyed, cynical-looking teenage boy and a little girl. They start playing the game. They're looking, and then they start getting a little competitive with each other. Then they race. And when they left the attraction, they were literally walking off the dance pads, and the son and the father high-fived each other.

It was a father and mother, a very annoyed, cynical-looking teenage boy and a little girl. They start playing the game. They're looking, and then they start getting a little competitive with each other. Then they race. And when they left the attraction, they were literally walking off the dance pads, and the son and the father high-fived each other.

And the son's face was so transformed, like he had had fun and laughter. And their engagement while they were playing, it created a different space for them to engage. How they looked at each other was different. and how they experienced each other was different. The dad put his arm around his son as they were walking out. And I literally almost started crying.

And the son's face was so transformed, like he had had fun and laughter. And their engagement while they were playing, it created a different space for them to engage. How they looked at each other was different. and how they experienced each other was different. The dad put his arm around his son as they were walking out. And I literally almost started crying.

I might've been crying because that's the noble purpose for Imagineers. Yes, we're building these beautiful spaces and these rides that are fun, But what continues to drive you when you're working 24-7 trying to install an attraction or something is the memory of, I'm doing this for that family that has no other place where they can connect and see each other in the most important way.

I might've been crying because that's the noble purpose for Imagineers. Yes, we're building these beautiful spaces and these rides that are fun, But what continues to drive you when you're working 24-7 trying to install an attraction or something is the memory of, I'm doing this for that family that has no other place where they can connect and see each other in the most important way.

The feeling, that desire that a parent has to connect with their kid and have a memory. express love in a way they can't express it. That's what noble purpose, when you can explain it to your team members, it's powerful and it gives us all kind of meaning in our lives.

The feeling, that desire that a parent has to connect with their kid and have a memory. express love in a way they can't express it. That's what noble purpose, when you can explain it to your team members, it's powerful and it gives us all kind of meaning in our lives.