Trisha Roy

Our repeat transactions are about 25% at this point.

We are growing month over month.

And what happens typically is that people buy, I mean, if I'm talking only about the draperies and the shades, people buy that for one room usually, you know, either the living room or master bedroom.

Yeah.

And then once they like it, they love it, they come back and buy for the other rooms like kids room or dining room.

But it always starts from the living room or the master bedroom.

About over the last eight, nine months.

Yeah, so there are a couple of different things that we are doing.

We love to work with lifestyle influencers, so they are home decor bloggers.

They have millions of followers, and they're always redesigning their homes, so we go and introduce Barn & Willow to them, and if they need Barn & Willow draperies for their home, they love the product and they write about us, so that's been one of our biggest customer acquisition channels, and we think we want to continue going deep into that channel.

We're also focusing on building a community on social media, Instagram and Pinterest and house.com are our second biggest customer acquisition.

So we just basically want to figure out, continue going deep into some of the acquisition channels that have worked well for us and also want to continue experimenting new ones.

We have a specific offline strategy also.

About $70.

Yes, so we've been focusing primarily on word of mouth and SEO and people just leaving reviews on Houzz.

But as far as the paid channels are concerned, yes, it goes towards influencers.

I would say, hey, I love your style.

Thank you.

And we always make sure we, you know, Nathan's style has to match our style.

So that's the first criteria that we always look at.