Tucker Brown

Whether people like it or not, I'm going to take advantage of that.

Yeah.

You know, there's a lot of people, since COVID came around, people are worried about their food.

Like, they have some concerns, and they hear things, what's bad for you, what's good, and COVID kind of gave the opportunity for people to learn where their food came from, and I want them to hear that from us.

You know, I'd so rather them hear that from us than a news station that may not be telling the truth.

Well, it was actually here at NCBA in 2021, or it was like February of 22.

I'd kind of been doing it for the ranch, just like a couple pictures, and they gave a Beef Advocate of the Year award in February of 22, and I was like, oh, that's cool.

Like, who's this girl that won it?

And she was a first-generation rancher out of Northern California, had 12 cows, and she did a phenomenal job of connecting with people who had –

who wanted to do that or were really interested in that.

And then as she kept talking,

I just kept being like hit in the face with why aren't, why am I not doing that?

Like she, she is with, with 12 Hereford cows and first generation rancher.

And I'm like, I have this cool story about keeping the ranch in the family, family in the ranch, um, you know, 18, since 1895.

And I'm a storyteller.

I love media.

And I was like, I, how, how could I have not started this yet?

So that was whenever I was like, okay, 2022, I'm going to, I'm going to make a run at telling that story.

Boy, yeah, it is.

And I like it that way.