Ty Haney

And it's a new way to play a game with your favorite brands and then earn not only for purchases, but for completing challenges, things like creating content, referring a friend. Submitting reviews for your favorite products like you earn for a whole suite of actions that you take beyond just a transaction. And so it's a rewards app.

And it's a new way to play a game with your favorite brands and then earn not only for purchases, but for completing challenges, things like creating content, referring a friend. Submitting reviews for your favorite products like you earn for a whole suite of actions that you take beyond just a transaction. And so it's a rewards app.

All of the best brands essentially live in your pocket through TYB. And it really allows for loyalty to become an identity or status thing. that works across multi-brands versus just kind of baked into one. And so, yeah, it's been a really fun thing to work on.

All of the best brands essentially live in your pocket through TYB. And it really allows for loyalty to become an identity or status thing. that works across multi-brands versus just kind of baked into one. And so, yeah, it's been a really fun thing to work on.

All of the best brands essentially live in your pocket through TYB. And it really allows for loyalty to become an identity or status thing. that works across multi-brands versus just kind of baked into one. And so, yeah, it's been a really fun thing to work on.

I think from a brand perspective, CYB gives brands an owned channel to own relationships with their most loyal superfans and then directly incentivize them for helping to grow. And so a lot of what worked at Outdoor Voices, we've now packaged into this platform and made it accessible. for brands. And I like to think of it as a game. It really is.

I think from a brand perspective, CYB gives brands an owned channel to own relationships with their most loyal superfans and then directly incentivize them for helping to grow. And so a lot of what worked at Outdoor Voices, we've now packaged into this platform and made it accessible. for brands. And I like to think of it as a game. It really is.

I think from a brand perspective, CYB gives brands an owned channel to own relationships with their most loyal superfans and then directly incentivize them for helping to grow. And so a lot of what worked at Outdoor Voices, we've now packaged into this platform and made it accessible. for brands. And I like to think of it as a game. It really is.

On the user side, you play with other super fans who are obsessed with brands like Rare Beauty or Glossier or Set Active or Say. You collect essentially badges, coins as you complete these challenges. And then you can unlock access to things, perks, PR boxes. exclusive access to product, etc.

On the user side, you play with other super fans who are obsessed with brands like Rare Beauty or Glossier or Set Active or Say. You collect essentially badges, coins as you complete these challenges. And then you can unlock access to things, perks, PR boxes. exclusive access to product, etc.

On the user side, you play with other super fans who are obsessed with brands like Rare Beauty or Glossier or Set Active or Say. You collect essentially badges, coins as you complete these challenges. And then you can unlock access to things, perks, PR boxes. exclusive access to product, etc.

So play, collect, earn on TYB and it's essentially a new way of creating a loyalty experience that you actually want to be part of.

So play, collect, earn on TYB and it's essentially a new way of creating a loyalty experience that you actually want to be part of.

So play, collect, earn on TYB and it's essentially a new way of creating a loyalty experience that you actually want to be part of.

Yeah, I think the holy grail is making community and your members of that community measurable. And forever, those relationships have been disintermediated by an Instagram or a TikTok where I, as a brand, go put all this effort into growing my community or following on Instagram, but I don't have...

Yeah, I think the holy grail is making community and your members of that community measurable. And forever, those relationships have been disintermediated by an Instagram or a TikTok where I, as a brand, go put all this effort into growing my community or following on Instagram, but I don't have...

Yeah, I think the holy grail is making community and your members of that community measurable. And forever, those relationships have been disintermediated by an Instagram or a TikTok where I, as a brand, go put all this effort into growing my community or following on Instagram, but I don't have...

any level of depth in terms of what the composition or kind of details around those people who are participants, supposedly. And so that's what owned means, is with TYB, as people join your community, anything that they're giving you in terms of zero-party data, preferences, insights, accesses,

any level of depth in terms of what the composition or kind of details around those people who are participants, supposedly. And so that's what owned means, is with TYB, as people join your community, anything that they're giving you in terms of zero-party data, preferences, insights, accesses,

any level of depth in terms of what the composition or kind of details around those people who are participants, supposedly. And so that's what owned means, is with TYB, as people join your community, anything that they're giving you in terms of zero-party data, preferences, insights, accesses,