Ty Haney

actions that they've taken, coins earned and status, all of that on the brand side is viewable in essentially your community CRM. And then we have really cool integrations with Shopify and Klaviyo.

actions that they've taken, coins earned and status, all of that on the brand side is viewable in essentially your community CRM. And then we have really cool integrations with Shopify and Klaviyo.

actions that they've taken, coins earned and status, all of that on the brand side is viewable in essentially your community CRM. And then we have really cool integrations with Shopify and Klaviyo.

And so as you have this rich data that ports into Klaviyo and makes essentially all your performance marketing, email, et cetera, like more personalized and sophisticated because of all this rich data that you're able to port from members that engage with you on 2IB into your email service. And then on the Shopify front, it's quite cool.

And so as you have this rich data that ports into Klaviyo and makes essentially all your performance marketing, email, et cetera, like more personalized and sophisticated because of all this rich data that you're able to port from members that engage with you on 2IB into your email service. And then on the Shopify front, it's quite cool.

And so as you have this rich data that ports into Klaviyo and makes essentially all your performance marketing, email, et cetera, like more personalized and sophisticated because of all this rich data that you're able to port from members that engage with you on 2IB into your email service. And then on the Shopify front, it's quite cool.

We're able to compare the value of a member versus non-member and over time. And so the holy grail of loyalty is how do we make members more valuable over time? And I think we have 200 brands on platform now. And there's two metrics that really matter. When you look at community members versus non-community members, increased frequency of purchase and then increased lifetime value.

We're able to compare the value of a member versus non-member and over time. And so the holy grail of loyalty is how do we make members more valuable over time? And I think we have 200 brands on platform now. And there's two metrics that really matter. When you look at community members versus non-community members, increased frequency of purchase and then increased lifetime value.

We're able to compare the value of a member versus non-member and over time. And so the holy grail of loyalty is how do we make members more valuable over time? And I think we have 200 brands on platform now. And there's two metrics that really matter. When you look at community members versus non-community members, increased frequency of purchase and then increased lifetime value.

That's essentially what the tool does for brands. And really, at the end of the day, it's proving that community can become a growth channel.

That's essentially what the tool does for brands. And really, at the end of the day, it's proving that community can become a growth channel.

That's essentially what the tool does for brands. And really, at the end of the day, it's proving that community can become a growth channel.

Exactly. It comes down at the end of the day to brand fan incentivization. We call it community commerce. And so that's the crux of it. And for me, the future of brand building is two part. It's co-creation.

Exactly. It comes down at the end of the day to brand fan incentivization. We call it community commerce. And so that's the crux of it. And for me, the future of brand building is two part. It's co-creation.

Exactly. It comes down at the end of the day to brand fan incentivization. We call it community commerce. And so that's the crux of it. And for me, the future of brand building is two part. It's co-creation.

So almost taking that Reddit thread, let's say Glossier Reddit thread, where there's clear evidence that people really care and talk about the brand in-house and then rewarding for productive and valuable behavior.

So almost taking that Reddit thread, let's say Glossier Reddit thread, where there's clear evidence that people really care and talk about the brand in-house and then rewarding for productive and valuable behavior.

So almost taking that Reddit thread, let's say Glossier Reddit thread, where there's clear evidence that people really care and talk about the brand in-house and then rewarding for productive and valuable behavior.

Yeah. I mean, there's such a standard for what traditional loyalty programs look and feel like. It's like baked into your site as a brand. It's points for purchases that you then earn on your birthday. It's such a rote, I guess, program. And so we've kind of exploded that definition to include a lot more of the fun, active participant.

Yeah. I mean, there's such a standard for what traditional loyalty programs look and feel like. It's like baked into your site as a brand. It's points for purchases that you then earn on your birthday. It's such a rote, I guess, program. And so we've kind of exploded that definition to include a lot more of the fun, active participant.