Ty Haney

Yeah. I mean, there's such a standard for what traditional loyalty programs look and feel like. It's like baked into your site as a brand. It's points for purchases that you then earn on your birthday. It's such a rote, I guess, program. And so we've kind of exploded that definition to include a lot more of the fun, active participant.

type behavior where we as brand builders know things like high-quality, authentic, user-generated content is something that I'd happily pay for, right? Generally, brands would want this experience white-labeled. What we very much believe in at TYB is Users want one portal into rewards and relationships from their favorite brands.

type behavior where we as brand builders know things like high-quality, authentic, user-generated content is something that I'd happily pay for, right? Generally, brands would want this experience white-labeled. What we very much believe in at TYB is Users want one portal into rewards and relationships from their favorite brands.

type behavior where we as brand builders know things like high-quality, authentic, user-generated content is something that I'd happily pay for, right? Generally, brands would want this experience white-labeled. What we very much believe in at TYB is Users want one portal into rewards and relationships from their favorite brands.

And they want essentially their status with one brand to potentially mean something across this universe of brands within the TYB experience. And so the early innings was us convincing brands that loyalty just on their site and this traditional points system was ultimately not where the engagement happens. And rather...

And they want essentially their status with one brand to potentially mean something across this universe of brands within the TYB experience. And so the early innings was us convincing brands that loyalty just on their site and this traditional points system was ultimately not where the engagement happens. And rather...

And they want essentially their status with one brand to potentially mean something across this universe of brands within the TYB experience. And so the early innings was us convincing brands that loyalty just on their site and this traditional points system was ultimately not where the engagement happens. And rather...

fans of the future, the most high value consumers are going to be in an app playing games and they want all of their favorite friends and interests and favorite products in one spot. Brands were resistant to that. Now we see 50% monthly active users in the TYB app, which is for every brand that signs on by far their most engaged channel.

fans of the future, the most high value consumers are going to be in an app playing games and they want all of their favorite friends and interests and favorite products in one spot. Brands were resistant to that. Now we see 50% monthly active users in the TYB app, which is for every brand that signs on by far their most engaged channel.

fans of the future, the most high value consumers are going to be in an app playing games and they want all of their favorite friends and interests and favorite products in one spot. Brands were resistant to that. Now we see 50% monthly active users in the TYB app, which is for every brand that signs on by far their most engaged channel.

So where the engagement happens, we're then connecting that and being able to show the frequency of purchase in LTV. And It's cool because every brand that comes on expands the ecosystem. And so this becomes very much like a multi-brand loyalty network.

So where the engagement happens, we're then connecting that and being able to show the frequency of purchase in LTV. And It's cool because every brand that comes on expands the ecosystem. And so this becomes very much like a multi-brand loyalty network.

So where the engagement happens, we're then connecting that and being able to show the frequency of purchase in LTV. And It's cool because every brand that comes on expands the ecosystem. And so this becomes very much like a multi-brand loyalty network.

And it's where people are on a daily basis tuning in, completing challenges, collecting badges, progressively earning status within communities to unlock special perks. And I think game at the end of the day says a lot of it because loyalty hasn't felt like a game. It hasn't been a fun thing to engage with. And loyalty status within one brand hasn't spoken to others.

And it's where people are on a daily basis tuning in, completing challenges, collecting badges, progressively earning status within communities to unlock special perks. And I think game at the end of the day says a lot of it because loyalty hasn't felt like a game. It hasn't been a fun thing to engage with. And loyalty status within one brand hasn't spoken to others.

And it's where people are on a daily basis tuning in, completing challenges, collecting badges, progressively earning status within communities to unlock special perks. And I think game at the end of the day says a lot of it because loyalty hasn't felt like a game. It hasn't been a fun thing to engage with. And loyalty status within one brand hasn't spoken to others.

And that's what I think becomes quite compelling over time.

And that's what I think becomes quite compelling over time.

And that's what I think becomes quite compelling over time.

Yeah, it's quite simple. So TYB. they promote it across their own channels. So join our rewards program or membership or community. People can use whatever term they like. But it's simple.