Ty Haney

Yeah, it's quite simple. So TYB. they promote it across their own channels. So join our rewards program or membership or community. People can use whatever term they like. But it's simple.

Yeah, it's quite simple. So TYB. they promote it across their own channels. So join our rewards program or membership or community. People can use whatever term they like. But it's simple.

You're essentially like taking a link, brand.tyb.xyz, across email, across social, linking to it, and then your users unlock a membership collectible and then have access to your world where they can share or play with other people that are part of the community and complete challenges, shop, et cetera.

You're essentially like taking a link, brand.tyb.xyz, across email, across social, linking to it, and then your users unlock a membership collectible and then have access to your world where they can share or play with other people that are part of the community and complete challenges, shop, et cetera.

You're essentially like taking a link, brand.tyb.xyz, across email, across social, linking to it, and then your users unlock a membership collectible and then have access to your world where they can share or play with other people that are part of the community and complete challenges, shop, et cetera.

Mm-hmm.

Mm-hmm.

Mm-hmm.

This journey from software. soft, W-E-A-R, leggings to software, W-A-R-E, has been a journey because it's like wildly different, especially not as a technical person. I haven't learned to code and have been very conscious of bringing exceptional technical talent onto the team. It's been interesting because, again, like similar to Joggy, we've been

This journey from software. soft, W-E-A-R, leggings to software, W-A-R-E, has been a journey because it's like wildly different, especially not as a technical person. I haven't learned to code and have been very conscious of bringing exceptional technical talent onto the team. It's been interesting because, again, like similar to Joggy, we've been

This journey from software. soft, W-E-A-R, leggings to software, W-A-R-E, has been a journey because it's like wildly different, especially not as a technical person. I haven't learned to code and have been very conscious of bringing exceptional technical talent onto the team. It's been interesting because, again, like similar to Joggy, we've been

Solving for a pain point that I, in my early innings, felt deeply. We didn't have that direct access to our superfans or a tool to prove that this engagement ultimately can be quite valuable. And so solving for a pain point, I think at any point in time is ultimately a valuable space to play in. Like I uniquely know the pain points of the customers that we're serving.

Solving for a pain point that I, in my early innings, felt deeply. We didn't have that direct access to our superfans or a tool to prove that this engagement ultimately can be quite valuable. And so solving for a pain point, I think at any point in time is ultimately a valuable space to play in. Like I uniquely know the pain points of the customers that we're serving.

Solving for a pain point that I, in my early innings, felt deeply. We didn't have that direct access to our superfans or a tool to prove that this engagement ultimately can be quite valuable. And so solving for a pain point, I think at any point in time is ultimately a valuable space to play in. Like I uniquely know the pain points of the customers that we're serving.

I think of it as like the next gen, kind of Gen Z Amex, where it becomes where I as a consumer have my status. And so that status means things across all of the brands and ecosystems that I want to. engage with and it really becomes part of my identity, this idea of proof of fan.

I think of it as like the next gen, kind of Gen Z Amex, where it becomes where I as a consumer have my status. And so that status means things across all of the brands and ecosystems that I want to. engage with and it really becomes part of my identity, this idea of proof of fan.

I think of it as like the next gen, kind of Gen Z Amex, where it becomes where I as a consumer have my status. And so that status means things across all of the brands and ecosystems that I want to. engage with and it really becomes part of my identity, this idea of proof of fan.

For instance, Rare Beauty, Selena Gomez's brand is on platform and when you enter the community you start in level one and they have fun names for it and then as you complete challenges, refer friends into the Rare community and complete obsessions around products that you love, you're progressively earning your way into higher status.

For instance, Rare Beauty, Selena Gomez's brand is on platform and when you enter the community you start in level one and they have fun names for it and then as you complete challenges, refer friends into the Rare community and complete obsessions around products that you love, you're progressively earning your way into higher status.

For instance, Rare Beauty, Selena Gomez's brand is on platform and when you enter the community you start in level one and they have fun names for it and then as you complete challenges, refer friends into the Rare community and complete obsessions around products that you love, you're progressively earning your way into higher status.