Ty Haney

So level two, level three is called rare BFF and people are sharing when they reach level three rare BFF on social, it becomes like a bragging right. And what's going to be quite cool is as we continue to build out this ecosystem, for instance, brands can say anyone in rare BFF level three get, access to this new product from, let's say, a Nike.

So level two, level three is called rare BFF and people are sharing when they reach level three rare BFF on social, it becomes like a bragging right. And what's going to be quite cool is as we continue to build out this ecosystem, for instance, brands can say anyone in rare BFF level three get, access to this new product from, let's say, a Nike.

So level two, level three is called rare BFF and people are sharing when they reach level three rare BFF on social, it becomes like a bragging right. And what's going to be quite cool is as we continue to build out this ecosystem, for instance, brands can say anyone in rare BFF level three get, access to this new product from, let's say, a Nike.

And so really this world becomes rich and dynamic in that my status is something that I as a user own within TYB. It ports across different brands and experiences with me. And it becomes an identity layer that we haven't necessarily seen in the loyalty space before.

And so really this world becomes rich and dynamic in that my status is something that I as a user own within TYB. It ports across different brands and experiences with me. And it becomes an identity layer that we haven't necessarily seen in the loyalty space before.

And so really this world becomes rich and dynamic in that my status is something that I as a user own within TYB. It ports across different brands and experiences with me. And it becomes an identity layer that we haven't necessarily seen in the loyalty space before.

Yeah, exactly.

Yeah, exactly.

Yeah, exactly.

Yeah.

Yeah.

Yeah.

There's four parts. So when I think about a brand tapping into the power of community, it starts with a clearly articulated mission or reason for being. So in OV's world, it was get the world moving. Like, how do we inspire people to move on a daily basis? The second is building rituals for activation, which could be in the active space. Our version, again, was

There's four parts. So when I think about a brand tapping into the power of community, it starts with a clearly articulated mission or reason for being. So in OV's world, it was get the world moving. Like, how do we inspire people to move on a daily basis? The second is building rituals for activation, which could be in the active space. Our version, again, was

There's four parts. So when I think about a brand tapping into the power of community, it starts with a clearly articulated mission or reason for being. So in OV's world, it was get the world moving. Like, how do we inspire people to move on a daily basis? The second is building rituals for activation, which could be in the active space. Our version, again, was

standing up these kind of local activities for people to participate in, in support of that mission. In the beauty space, there's built-in ritual in terms of I'm going through that routine multiple times a day in terms of putting lipstick on or blush and recording it, etc., or master classes, etc. And then the third is around connection.

standing up these kind of local activities for people to participate in, in support of that mission. In the beauty space, there's built-in ritual in terms of I'm going through that routine multiple times a day in terms of putting lipstick on or blush and recording it, etc., or master classes, etc. And then the third is around connection.

standing up these kind of local activities for people to participate in, in support of that mission. In the beauty space, there's built-in ritual in terms of I'm going through that routine multiple times a day in terms of putting lipstick on or blush and recording it, etc., or master classes, etc. And then the third is around connection.

And so giving this third space for super fans or people obsessed with your brand to connect. And the fourth is incentivization. So we're coming from a world in Instagram and social where... I, as a fan of something, am pressing but not getting much for that.

And so giving this third space for super fans or people obsessed with your brand to connect. And the fourth is incentivization. So we're coming from a world in Instagram and social where... I, as a fan of something, am pressing but not getting much for that.