Ty Haney

And so giving this third space for super fans or people obsessed with your brand to connect. And the fourth is incentivization. So we're coming from a world in Instagram and social where... I, as a fan of something, am pressing but not getting much for that.

And so the cool thing about CYB and really where we're headed is every action I'm taking, I'm getting a micro reward and earning further status for. And so that suite of four things to me is ultimately how you activate a brand or a community and find that engagement and enthusiasm around a brand or a product that you might be building.

And so the cool thing about CYB and really where we're headed is every action I'm taking, I'm getting a micro reward and earning further status for. And so that suite of four things to me is ultimately how you activate a brand or a community and find that engagement and enthusiasm around a brand or a product that you might be building.

And so the cool thing about CYB and really where we're headed is every action I'm taking, I'm getting a micro reward and earning further status for. And so that suite of four things to me is ultimately how you activate a brand or a community and find that engagement and enthusiasm around a brand or a product that you might be building.

Yeah, and that's why I think TYB is so cool. I think of it as this experiential funnel. And so quite simply, what the tool allows you to do is to create automated engagement campaigns. And they live next to any marketing campaign. And so the tool lives in parallel with any marketing campaign you might have on your roadmap.

Yeah, and that's why I think TYB is so cool. I think of it as this experiential funnel. And so quite simply, what the tool allows you to do is to create automated engagement campaigns. And they live next to any marketing campaign. And so the tool lives in parallel with any marketing campaign you might have on your roadmap.

Yeah, and that's why I think TYB is so cool. I think of it as this experiential funnel. And so quite simply, what the tool allows you to do is to create automated engagement campaigns. And they live next to any marketing campaign. And so the tool lives in parallel with any marketing campaign you might have on your roadmap.

And effectively, it allows you to create a game which drives more engagement around that marketing initiative. and have direct access and measurability to all that's happening within your most obsessed superfan. So it's a pretty fun space to play and proving not to be a very effective tool for brands that want to have and realize the opportunity of community as a growth channel.

And effectively, it allows you to create a game which drives more engagement around that marketing initiative. and have direct access and measurability to all that's happening within your most obsessed superfan. So it's a pretty fun space to play and proving not to be a very effective tool for brands that want to have and realize the opportunity of community as a growth channel.

And effectively, it allows you to create a game which drives more engagement around that marketing initiative. and have direct access and measurability to all that's happening within your most obsessed superfan. So it's a pretty fun space to play and proving not to be a very effective tool for brands that want to have and realize the opportunity of community as a growth channel.

What I'm most proud strong at or what I love to do is to create movements around things and so it's almost like a religion that people have real kind of sense of belonging and emotional connection to so we did that well without our voices I think that opportunity is still alive and well for me kind of creating that religion it's around movement and so that's again a very personal thing like

What I'm most proud strong at or what I love to do is to create movements around things and so it's almost like a religion that people have real kind of sense of belonging and emotional connection to so we did that well without our voices I think that opportunity is still alive and well for me kind of creating that religion it's around movement and so that's again a very personal thing like

What I'm most proud strong at or what I love to do is to create movements around things and so it's almost like a religion that people have real kind of sense of belonging and emotional connection to so we did that well without our voices I think that opportunity is still alive and well for me kind of creating that religion it's around movement and so that's again a very personal thing like

I need movement on a daily basis to show up as the tie that I most want to be both in business and kind of personal aspects of life. So creating movements around things is really what excites me.

I need movement on a daily basis to show up as the tie that I most want to be both in business and kind of personal aspects of life. So creating movements around things is really what excites me.

I need movement on a daily basis to show up as the tie that I most want to be both in business and kind of personal aspects of life. So creating movements around things is really what excites me.

And I think we're creating this movement around brands being able to incentivize directly their most valuable fans in a way that sits a bit outside of the influencer world as we know it and the paid acquisition world as we know it. So again, I think TYB becomes this movement, and I'd say creating movements is something that I... love the most about what I do.

And I think we're creating this movement around brands being able to incentivize directly their most valuable fans in a way that sits a bit outside of the influencer world as we know it and the paid acquisition world as we know it. So again, I think TYB becomes this movement, and I'd say creating movements is something that I... love the most about what I do.

And I think we're creating this movement around brands being able to incentivize directly their most valuable fans in a way that sits a bit outside of the influencer world as we know it and the paid acquisition world as we know it. So again, I think TYB becomes this movement, and I'd say creating movements is something that I... love the most about what I do.

Not to go too deep, but it's really cool to think of it like that. The movement creation is something that I love to do. I also... you'll see this turn on. I'm very committed to this recreation universe building. And so I think it's funny because I do have a number of businesses that I'm part of and people are often like, whoa, that seems like a lot.