Tyler Austin

And really, our big growth catalyst was in around June of 2020.

We launched a challenge funnel, essentially.

And that was where we started really getting a lot of traction to teach people how to really do real estate marketing.

Yeah.

So what we did is I realized that a lot of our churn was because of micro SMB entrepreneurs not being good entrepreneurs.

So we had to fix the mindset of the customer coming into the gate about business, not really about our product.

So we created a challenge to solve that problem called the auto lead gen challenge where we marketed it as, hey, you have a problem getting leads, come in.

And we're going to teach you how to get those leads.

But the first week and a half of that challenge is actually how to actually set up your business.

What kind of revenue do you want to make?

How do you even calculate that kind of information?

So that gets them adopted and confidence into what they're doing.

And then we say, okay, cool.

Now that you have the foundations to know where you want to go and what to do to get there, let's teach you how to actually implement it.

And we teach them how to implement generating leads through using our product, which adopts them into the product itself and understanding it and how to use it.

And then at the end of that product, we have essentially an upsell or that challenge is an upsell to put them into our highest plan.

No, actually our challenge structure is two weeks of education on how to market and how to properly bring in big data and get it managed and then get marketing to it.

Um, and then the second half of it, the second two weeks is, um, actually marketing to see how many total that you can get.

So we kind of split in half.

We market it as a 14 day challenge, but once they get into it, we're like, psych, it's actually a 30 day challenge, 14 days of education and 14 days of, of actual, like doing the work.