Tyler Grace
speaker
689 appearances
1 recordings
1 series
first heard Sep 2025
last heard Sep 2025
Tyler Grace’s voice in public audio — every appearance, attributed to the second.
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Appearances
Yeah.
At least that was my experience.
Yeah.
And you have to know where you live in business.
So I know that I can't go price a new construction house that costs $2 million at a 35% markup because people would laugh at me.
Those builders are operating with much tighter margins than I am.
So I understand...
I'm not going to be in the $500,000 job range because those companies are built on the foundation of much smaller markups leading to much smaller margins because they're putting much more work in a place.
So I have to understand that if I put myself in that boat and I'm competing...
with people in that boat that I have to drop my markups.
I have to be more competitive.
I have to have the optics of being in the 12% to 20% range because most of those contractors are fixed cost or cost plus where they're living in that range.
But I know that I don't make money in that range.
So why would I jump up and try and do jobs that are $500,000 plus when they don't lead...
to the numbers that i need to survive so that's what like you're saying you might like going to spec or doing 2x the amount of work if you're not profitable right now why do you think 2x is going to make you more money it's just going to make your headaches go to 2x and you're going to be losing more money and you probably don't have the systems in place
anyway so just understanding where you live in business and what makes you money and why your numbers are where they are and how the more you do you have to be more competitive and you have to have lower markups and if you're not doing the sales volume to support that you're just screwing yourself
Yeah, and it's so much more important now
the smaller you are to ensure that you're getting paid for your time.
Even if I were making $300,000 a year, if I weren't being honest with myself and I was working 3,000 hours...
That's a much different story than me working 1,600 and making, even if I'm making $150,000, there's a big difference between working 1,600 hours making that and working 3,200 hours making that.
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