Tyler Tringas

So if something has an extra feature, it's worth it to switch or

It's worth it to cancel if it's not working totally perfectly.

There's definitely a category of products that once you set them up, they pretty much do their job without you having to interact with them a whole bunch.

And this was one of those.

So it was like, okay, once you install it, once you

have done the complicated sync to your, you know, your backend system that up, you know, the updates every time you, um, have a new location, it's installed on your website, your customers just use it.

You know, it can just sit there and take a hundred thousand search queries a month and you don't have to touch anything.

Um, so that was a big part of it.

It's just actually the product design was, was designed around something as likely to, to produce low churn.

Um, and,

Yeah.

And I think, you know, once you get there, that's why the relentless focus on sort of onboarding is so important with these kinds of products is that like once you get someone there, you're good.

You know, I mean, the lifetime value just because of the absurdly low churn is just astronomical because it's just customer stick around forever.

But yeah.

Uh, I mean, this was when I was still running, um, solar list.

So, so yeah.

And so I was sort of thinking it was still kind of hit or miss, you know, I mean, this is one of the problems of being in the middle of a sort of venture fundraising process is it's very binary.

It's like, you're not really making steady progress.

You stay in the game and then you

get there or you just never get there.