Valeria Lipovetsky

YouTube was my first platform that I really focused on. So it really brought me that really engaged audience that was very invested in my content. And I think that was like the best foundation for me. Then I moved to Instagram and kind of learned how to navigate that. But it took me years of experimentation. Like it wasn't this viral, you know, right off the bat.

And the biggest shift happened, I would say during COVID because we were locked in the house. And I was just, I woke up one morning when they locked everyone in and I was just like, I have a purpose. I need to use social media to make people feel good. And I just went ham. Like, I don't remember that time because I was filming in my room 24-7. That's such a good use of time. It was insane.

And the biggest shift happened, I would say during COVID because we were locked in the house. And I was just, I woke up one morning when they locked everyone in and I was just like, I have a purpose. I need to use social media to make people feel good. And I just went ham. Like, I don't remember that time because I was filming in my room 24-7. That's such a good use of time. It was insane.

And the biggest shift happened, I would say during COVID because we were locked in the house. And I was just, I woke up one morning when they locked everyone in and I was just like, I have a purpose. I need to use social media to make people feel good. And I just went ham. Like, I don't remember that time because I was filming in my room 24-7. That's such a good use of time. It was insane.

But I truly felt like this is my calling right now. Like, this is how I'm supposed to show up. So I started doing Instagram lives every day. I was doing workouts. I was just living online. It was insane. I look back and I'm like, who was that animal? Yeah.

But I truly felt like this is my calling right now. Like, this is how I'm supposed to show up. So I started doing Instagram lives every day. I was doing workouts. I was just living online. It was insane. I look back and I'm like, who was that animal? Yeah.

But I truly felt like this is my calling right now. Like, this is how I'm supposed to show up. So I started doing Instagram lives every day. I was doing workouts. I was just living online. It was insane. I look back and I'm like, who was that animal? Yeah.

Yeah, you were. Yeah, I was obsessed. So when did you start your podcast? So the podcast started about a year, a year and a half ago. And I had a rough start with the podcast.

Yeah, you were. Yeah, I was obsessed. So when did you start your podcast? So the podcast started about a year, a year and a half ago. And I had a rough start with the podcast.

Yeah, you were. Yeah, I was obsessed. So when did you start your podcast? So the podcast started about a year, a year and a half ago. And I had a rough start with the podcast.

Well, first of all, if I'm being honest, I walked into this being like, I've been doing social media. I know how to be on camera. Like, no problem. And when I sat down, I got humbled so fast because it's a completely different platform, different kind of delivery. And I've realized that I don't know my voice in a long form. Yeah. Like I can do a quick 15 seconds. No problem.

Well, first of all, if I'm being honest, I walked into this being like, I've been doing social media. I know how to be on camera. Like, no problem. And when I sat down, I got humbled so fast because it's a completely different platform, different kind of delivery. And I've realized that I don't know my voice in a long form. Yeah. Like I can do a quick 15 seconds. No problem.

Well, first of all, if I'm being honest, I walked into this being like, I've been doing social media. I know how to be on camera. Like, no problem. And when I sat down, I got humbled so fast because it's a completely different platform, different kind of delivery. And I've realized that I don't know my voice in a long form. Yeah. Like I can do a quick 15 seconds. No problem.

But sitting there for an hour.

But sitting there for an hour.

But sitting there for an hour.

The format of my show was very complex because the Virgo in me was like, let's just give so many layers to make it feel so valuable. So it was a guest. And then in between the guests was a monologue. No, I made it so complicated. Yeah. It was this whole like you're in my head type of thing, you know? Got it.

The format of my show was very complex because the Virgo in me was like, let's just give so many layers to make it feel so valuable. So it was a guest. And then in between the guests was a monologue. No, I made it so complicated. Yeah. It was this whole like you're in my head type of thing, you know? Got it.

The format of my show was very complex because the Virgo in me was like, let's just give so many layers to make it feel so valuable. So it was a guest. And then in between the guests was a monologue. No, I made it so complicated. Yeah. It was this whole like you're in my head type of thing, you know? Got it.

Yeah, so I am known for doing the most until I realized that if it's not broken, don't fix it. Obviously, there were enough podcasts out there to show me that you just need to come and just have a conversation. To me, it was like, that's not enough. I need more. So I did all that and I kind of sat with myself listening to these episodes and I'm like, This is a train wreck.