Vanessa Grigoriadis

speaker
1,789 appearances 16 recordings 1 series first heard Jan 2026 last heard 17 Sep

Vanessa Grigoriadis’s voice in public audio — every appearance, attributed to the second.

Trend

recordings per month · last 12 months
5 · Aug OctJan 26AprJulnow

Recordings per month over the last 12 months — 16 in all, peaking in Aug 2026 with 5.

Appearances

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They're not like actual, you know, oh my God, so many people are seeing it that the algorithm is trying to pick this up and show it to you, middle-aged mom.
They are something called trend simulation.
And trend simulation is...
basically what we used to call guerrilla marketing, but I had no idea that it was going on every day with like a stat, like 80 to 90% of what you think is a trend in music or culture is being paid for and fake.
That's according to someone you spoke to.
Right.
Okay.
Because what you're saying is basically these 45-ish minute second things that we all see on TikTok or on Instagram, even YouTube shorts, scrolling past that have nothing to do with like our friends making these videos.
Those people are people who are walking behind Charli XCX yelling like, oh my God, Charli XCX is so cool.
Check out this meme I made about her.
To get like millions, hundreds of millions of people will see these short form videos for $5,000.
That is all he has to pay or whoever's behind him.
Okay.
Wow.
That's crazy.
Yeah.
I mean, I think it is crazy.
You bring up the band Geese, which, you know, my 14-year-old daughter was super into.
And I told her the other day, did you hear that like Geese maybe actually was just seeding all this virality and that's why you found out about this band?
And she was like, oh, yeah.
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