Vani Hari

So what is that going to do to activists? It's going to rile us up. It's going to make us mad. It's going to make us go harder. And we started a national boycott. Now Fruit Loops is down 54% in the last 12 weeks on grocery store shelves. And their stock price is down.

So what is that going to do to activists? It's going to rile us up. It's going to make us mad. It's going to make us go harder. And we started a national boycott. Now Fruit Loops is down 54% in the last 12 weeks on grocery store shelves. And their stock price is down.

So what is that going to do to activists? It's going to rile us up. It's going to make us mad. It's going to make us go harder. And we started a national boycott. Now Fruit Loops is down 54% in the last 12 weeks on grocery store shelves. And their stock price is down.

Right.

Right.

Right.

The reason Froot Loops is such a good example, they already make... other cereals without these additives for virtually everywhere else. Canada, Australia, Europe, India, you know, everywhere almost. And this has got to stop across the board. And so Kellogg's is one example of a larger problem.

The reason Froot Loops is such a good example, they already make... other cereals without these additives for virtually everywhere else. Canada, Australia, Europe, India, you know, everywhere almost. And this has got to stop across the board. And so Kellogg's is one example of a larger problem.

The reason Froot Loops is such a good example, they already make... other cereals without these additives for virtually everywhere else. Canada, Australia, Europe, India, you know, everywhere almost. And this has got to stop across the board. And so Kellogg's is one example of a larger problem.

I mean, it's not, I'm concerned, number one, I think the main concern I have with Froot Loops is I don't want anyone to ever eat it again, right?

I mean, it's not, I'm concerned, number one, I think the main concern I have with Froot Loops is I don't want anyone to ever eat it again, right?

I mean, it's not, I'm concerned, number one, I think the main concern I have with Froot Loops is I don't want anyone to ever eat it again, right?

And targeted towards little children. And the biggest profit generator for Froot Loops is actually in U.S. schools. In schools.

And targeted towards little children. And the biggest profit generator for Froot Loops is actually in U.S. schools. In schools.

And targeted towards little children. And the biggest profit generator for Froot Loops is actually in U.S. schools. In schools.

I see. So it's being sold to schools and served for breakfast to our little children. And then it has chemicals in it that affect their brains. It causes hyperactivity. In Europe— you have a cigarette type warning label on any product that has artificial food dyes that warns parents that says may cause adverse effects on activity and attention in children.

I see. So it's being sold to schools and served for breakfast to our little children. And then it has chemicals in it that affect their brains. It causes hyperactivity. In Europe— you have a cigarette type warning label on any product that has artificial food dyes that warns parents that says may cause adverse effects on activity and attention in children.

I see. So it's being sold to schools and served for breakfast to our little children. And then it has chemicals in it that affect their brains. It causes hyperactivity. In Europe— you have a cigarette type warning label on any product that has artificial food dyes that warns parents that says may cause adverse effects on activity and attention in children.

In Europe, parents get to know, have full informed consent on a product. Here in the United States, we don't have that, right? We allow our companies to just put these poisons in our food when they've already reformulated them better for other countries. And then on top of it, these carcinogens are made from petroleum and- And these are the coloring? These are the colorings, yeah.

In Europe, parents get to know, have full informed consent on a product. Here in the United States, we don't have that, right? We allow our companies to just put these poisons in our food when they've already reformulated them better for other countries. And then on top of it, these carcinogens are made from petroleum and- And these are the coloring? These are the colorings, yeah.