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Vasil Azarov

๐Ÿ‘ค Speaker
155 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
1579 Growth Marketing Conf SF Dec 10th Breaks $1.5m in Revenues

We started the community startup socials where we organized startup mixers for founders here in Silicon Valley.

SaaS Interviews with CEOs, Startups, Founders
1579 Growth Marketing Conf SF Dec 10th Breaks $1.5m in Revenues

That's how we build the network.

SaaS Interviews with CEOs, Startups, Founders
1579 Growth Marketing Conf SF Dec 10th Breaks $1.5m in Revenues

That's how we got to know a lot of people.

SaaS Interviews with CEOs, Startups, Founders
1579 Growth Marketing Conf SF Dec 10th Breaks $1.5m in Revenues

But I think it's about the right position in growth hacking and growth marketing overall started to become

SaaS Interviews with CEOs, Startups, Founders
1579 Growth Marketing Conf SF Dec 10th Breaks $1.5m in Revenues

And at the same time, knowing a lot of speakers in the space, I've been doing events for the last 12 years, helped me to bring some very talented speakers and drive the attendance.

SaaS Interviews with CEOs, Startups, Founders
1579 Growth Marketing Conf SF Dec 10th Breaks $1.5m in Revenues

Oh, it's been a long time ago, but I would say I think it was about $150,000 or something like that.

SaaS Interviews with CEOs, Startups, Founders
1579 Growth Marketing Conf SF Dec 10th Breaks $1.5m in Revenues

It's always food and venue rental.

SaaS Interviews with CEOs, Startups, Founders
1579 Growth Marketing Conf SF Dec 10th Breaks $1.5m in Revenues

So one of the things that you always should try to negotiate if you work with a hotel to make sure you pay zero for your room rental and cover everything for maybe a slightly higher food and beverage minimum.

SaaS Interviews with CEOs, Startups, Founders
1579 Growth Marketing Conf SF Dec 10th Breaks $1.5m in Revenues

to rent.

SaaS Interviews with CEOs, Startups, Founders
1579 Growth Marketing Conf SF Dec 10th Breaks $1.5m in Revenues

Plus you have to spend $50,000 on food and drinks.

SaaS Interviews with CEOs, Startups, Founders
1579 Growth Marketing Conf SF Dec 10th Breaks $1.5m in Revenues

You tell them instead, first of all, you negotiate every single thing, but then tell them that I would rather spend if they would be really strict on, you know, rental and food and beverage.

SaaS Interviews with CEOs, Startups, Founders
1579 Growth Marketing Conf SF Dec 10th Breaks $1.5m in Revenues

I would rather spend 60,000 on food and beverage and give me the space for free.

SaaS Interviews with CEOs, Startups, Founders
1579 Growth Marketing Conf SF Dec 10th Breaks $1.5m in Revenues

And they usually would do that.

SaaS Interviews with CEOs, Startups, Founders
1579 Growth Marketing Conf SF Dec 10th Breaks $1.5m in Revenues

Well, that's how they make most of their money overall.

SaaS Interviews with CEOs, Startups, Founders
1579 Growth Marketing Conf SF Dec 10th Breaks $1.5m in Revenues

So they would rather, because they charge ridiculous prices on food and drinks, for example, a meal

SaaS Interviews with CEOs, Startups, Founders
1579 Growth Marketing Conf SF Dec 10th Breaks $1.5m in Revenues

for attendee at the Fairmont Hotel, they would probably charge you something like $150 for a plate, right?

SaaS Interviews with CEOs, Startups, Founders
1579 Growth Marketing Conf SF Dec 10th Breaks $1.5m in Revenues

So they make crazy margins on it.

SaaS Interviews with CEOs, Startups, Founders
1579 Growth Marketing Conf SF Dec 10th Breaks $1.5m in Revenues

So for them, sometimes it makes sense to do it that way.

SaaS Interviews with CEOs, Startups, Founders
1579 Growth Marketing Conf SF Dec 10th Breaks $1.5m in Revenues

I think we started at about 200, $300 and, um, all the way up to $600, something along those lines.

SaaS Interviews with CEOs, Startups, Founders
1579 Growth Marketing Conf SF Dec 10th Breaks $1.5m in Revenues

Yeah.